Mag+ from Bonnier on Vimeo.

When Sports Illustrated revealed plans for content for the not-yet-released tablet reading device, we were impressed. The prototype seemed like a great way to integrate traditional magazine content, with large, full-color photography, bold headlines and lengthy text, into an e-reading format that has yet to be experienced by anyone.

But that was just the first of its kind. Expect other magazines and publishers to be revealing tablet prototypes in the coming months. Like publisher Bonnier Corp., which has titles like Popular Science and Saveur in its stable. Last week, the publisher released the above video of its tablet technology, created with design shop BERG.

Unlike Time Inc.‘s SI demo, Bonnier’s focuses in vertical scrolling to read articles. There is no “digital page turning,” that is common among a lot of digital versions of magazines today. As the video explains:

“The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories.”

What do you think of this concept? Is it better or worse than SI‘s? We don’t know about you, but we’re intrigued.

Previously: Sports Illustrated Puts Money On Tablet Technology