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Boy Genius Report’s Jonathan Geller on the Benefits on Anonymity

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Jonathan Geller has already lived an incredibly full life, and he’s not yet 30 years old. The founder of Boy Genius Report (the uber-popular mobile tech site) dropped out of high school his sophomore year to pursue a career in the music industry, which eventually led him to write an anonymous column for Engadget. This, in turn, led to the creation of BGR.com.

In our latest So What Do You Do column, Geller talks about writing for Engadget at 17, almost being sued by Cingular and the benefits of anonymity:

I stayed anonymous because at the time I was doing both music and [writing], and I didn’t want to be known in both worlds. I also liked the hype and marketing opportunities and uniqueness of being anonymous. I was this 17-year-old kid running the site, and the head of AT&T thought there were 1,000 people behind it, and he’s trying to come after me. Everyone in the tech industry feared me. By the time BGR got acquired by PMC, I decided to finally out myself. It just seemed like the right thing to do. I wanted to be a visible figure and the public face of my brand.

For more from Geller, including his advice for people starting a career covering tech, read: So What Do You Do, Jonathan Geller, President and Editor-in-Chief of Boy Genius Report?

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