Two words: olfactory art. Go ahead, Google it, we’ll give you a minute. Weird, right? Well not according to Chandler Burr, who is leaving his post as Perfume Critic for The New York Times to head a Center for Olfactory Art at The Museum of Arts and Design. Burr will retain his position at GQ as Scent Editor while taking on this new task.

According to The Wall Street Journal, the new art center will delve into the world of scent creation. Burr thinks that this world is on the same level as any other art form:

Scent is a legitimate artistic medium, the equal of painting, sculpture, architecture and music.

If Burr should need any assistance with finding exhibitions, we suggest hanging out on any subway platform, or even inside any train for about an hour, there’s plenty of “scent creation” happening there.