Our guest today for “Decision-Maker Week” is Businessweek.com editor-in-chief John Byrne.
We talk to Byrne about running the Web component to the print magazine, and how the world’s overlap. We’ll also discuss what’s on the horizon at the site. “This is also a difficult time because the media is under unprecedented pressure, so you have to really use your resources maybe a little bit differently than you might have a few years ago,” he says.
Byrne will be speaking at the Mediabistro Circus (June 2-3 in New York) about how Businessweek.com has “implemented digital initiatives across the company to maximize opportunities online.” Says Byrne: “Twitter is an ideal tool for the reporter to use to ask the public, ‘What kinds of stories do you want to read,’ to tell the public ‘Hey I’m reporting this story out’…and finally, when the story is published, to allow the audience to know the story is published and invite them in.”
Also discussed: Jimmy Kimmel‘s much-talked about Upfront routine, what differentiates Businessweek.com from other similar sites and the growing relationship between advertising and content.
You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.
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