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Content Marketing 101

ContentFarms_croppedWe live in a world with more information out there than ever before, and content is the new currency to building connections and engaging with your existing and potential audience. Starting on September 8, MediabistroEDU is launching its new online boot camp, Content Marketing 101! Through an interactive series of webcasts, you’ll learn what this buzzword is all about- why it’s more important than ever and how you can build a successful brand or business around it.

You’ll hear from content and marketing experts, who will teach you the best practices for creating, distributing and measuring the success of your content. You’ll learn how to tie content marketing to your larger business objectives, pinpoint the key roles involved in content marketing and how to make the career jump, develop a content strategy and distribution plan and more!

Almost 60% of companies today use some form of content marketing. Sign up for our brand new boot camp before August 15 to get $50 OFF with early bird pricing, and get hands-on content marketing training for you and your brand. Register now!

Mediabistro Course

Middle Grade Novel Writing

Middle Grade Novel WritingStarting January 15, work with a literary agent to write your middle-grade novel! In this course, you'll learn how to develop strong characters, write compelling dialogue, master the art of revision, and market your work to publishing houses and agents. Register now!

MediabistroEDU Summer Sale- $75 OFF Courses

MediabistroEDU wants this to be your best summer yet. That’s why we’re offering $75 OFF all courses and boot camps with code SUN75. Before you head to the beach, set your goals for the summer and register for one of our courses to guarantee you meet them!

Put down your chick lit novel and write your own, expand your knowledge and learn the best social media practices, or rework your digital content strategy to optimize your brand’s audience online!  Whatever your goal is, our courses are guaranteed to make Summer 2014 your most productive one yet with our expert instructors, career driven topics, and thorough curriculums.

So make the most of your summer and register for any of our online coursesin-person courses, or online boot camps today!

Early Bird Rates for Social Media Marketing Boot Camp End Tomorrow

On October 18, Mediabistro brings you Social Media Marketing Boot Camp, an interactive online event and workshop. The event includes keynote speakers, practical how-to sessions, and strategic assignments to provide a dynamic training on social media. By the end of eight weeks, you will create an integrated strategic plan, using various social media platforms, to build an engaged audience and convert traffic into sales.

Early bird rates are available today. Save $100 when you sign up before they end tomorrow, September 20.

Our speakers include:

Michael Bepko, Global Online Community Manager, Whole Foods Brian Carter, Author, LinkedIn For Business
Keidra Chaney, Digital Content Strategist, The Web Farm Lauren Cucinotta, Branding + Editorial Manager, TEDx
Jennifer Dubrow, Global Social Business Transformation Leader, Inside Sales, IBM Frank Eliason, Senior Vice President of Social Media, Citibank
Jim Hopkinson, Digital Marketing Strategist + Blogger, The Hopkinson Report Barbara Pantuso, Director of Product Strategy, Huge
Dr. Jay Parkinson, Pediatrician and Social Entreprenuer Andrew Patterson, Director of New Media, MLB Advanced Media
Dave Pickett, Social Media Editor, University of Chicago Amy Porterfield, Author, Facebook Marketing All-In-One for Dummies
Brian Ries, Senior Editor, Social Media, Newsweek & The Daily Beast Jennifer Rubio, Social Media Marketing Manager, Warby Parker
Steven Tristan Young, Director, Acquisition Marketing and Brand Awareness,

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Social Media Marketing Boot Camp Speakers Include Mastermind of Game of Thrones, True Blood PR

In a recent Shots magazine profile of New York marketing agency Campfire, the firm’s partner and chief creative officer Michael Monello confirmed that he is still applying lessons learned from The Blair Witch Project to the launch of HBO shows like Game of Thrones and True Blood.

“One of the reasons The Blair Witch Project worked was due to the fact we were fans and part of the culture and community, and we understood what was driving it… So I think for Campfire, a key philosophy is making something that we believe will work in the absence of media – that there’s a reason people want to experience this.”

Monello is one of the virtual speakers scheduled for Mediabistro’s latest Social Media Marketing Boot Camp online conference and workshop, which starts Thursday June 7. Over eight weeks, you’ll get to hear from leading social media innovators as you deploy a complete social media marketing strategy across Facebook, Twitter and other popular social media platforms. Your social media strategy will include content management, brand building and data analysis.

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Tom Freston Sponsors Two More Afghan Film Students

As noted in a recent “Media Decoder” item, former MTV and Viacom head honcho Tom Freston’s current efforts at USC Cinema School are not the first time he has been involved with Afghanistan. But already, the summer intensive is on track to be more successful than his late 1970s clothing company.

Two students were trained in 2011 and another pair are due to arrive on campus shortly for seven weeks of training overseen by program head David Weitzner (pictured). From Michael Cieply‘s report:

Kept under wraps until now because of security concerns, the program, entering its second year, enrolls two Afghan students annually for a crash course in the cinema school’s summer program.

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Susan Orlean Set to Keynote Mediabistro’s Summer Literary Intensive

Last summer, we reported about the temporary move from New York to Los Angeles of New Yorker staff writer Susan Orlean. A snappy Twitter exchange (or two) later, we are now happy to herald her participation in Mediabistro’s upcoming online Literary Festival & Workshops, running July 16 through August 1.

Orlean is one of several high-profile speakers set to provide literary wisdom and guidance:

Susan Orlean 

Journalist, The New Yorker

Constance Hale 

Author, Sin & Syntax

Opening Keynote 


5 Secrets for Wicked Good Prose
Rebecca Skloot 

Author, The Immortal Life of Henrietta Lacks

Jason Boog 

Publishing Editor GalleyCat, Mediabistro

Unconventional Publicity: How She Made Her Debut Science Book Into a Best-Seller 


How to Build a Social Media Platform for
Your Book
Sarah Fine 

Author and Child Psychologist

Jason Allen Ashlock 

Literary Agent and President Movable Type Management

Overcome Obstacles to Become the Writer
You Want to Be
The Literary Agent’s Wishlist: Multimedia
Ideas for Print, Digital, Film & TV

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Randal Kleiser Still Singing the Praises of Late USC Teacher Nina Foch

USC grad Randal Kleiser (Grease, The Blue Lagoon) continues to spread the word about the phenomenal instructional DVD he put together a few years ago about his late teacher Nina Foch. As well he should.

Underwritten by George Lucas, the DVD was culled from around 100 hours of footage shot by Kleiser during Foch’s USC course about acting and filmmaking. Following a recent speech at Athens’ Michael Cacoyannis Foundation that focused heavily on the DVD, Kleiser talked to about the Oscar nominee for Executive Suite and Emmy nominee for Lou Grant:

“Nina Foch was the best teacher I ever had and I knew her teachings had to be recorded for future generations. Even as she continued acting in film and television, her passion for teaching lasted for over forty years.”

“Her course was immensely popular because she developed her own unique style drawing from her experiences studying with Lee Strasberg, Stella Adler and Uta Hagen, as well as, the directors, Vincente Minnelli, Stanley Kubrick, Cecil B. DeMille and Otto Preminger. She taught a generation of filmmakers including John McTiernan, Amy Heckerling, Ed Zwick, Ron Underwood and many others. Nina went from being my teacher, to my mentor, to my good friend.”

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SPECIAL OFFER: Social Media Marketing Boot Camp

The beauty of online learning is of course that the wisdom can be sourced from anywhere. Recent graduates of mediabistro’s Social Media Marketing Boot Camp include Michelle Nadon, president and CEO of Toronto firm Media Intelligence, and Gregg Jaden, CEO of LA Web design specialists Broadwave Studios:

“I would recommend this program to anyone who wants an edge in social media,” suggests Jaden. “The varying perspectives of each speaker helps simplify key points to focus on for social strategies. Mediabistro and its representatives were awesome! Additionally, they provided essential back-end communication tools for a solid user experience.”

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Develop, Write and Pitch for Reality TV

Mediabistro is offering a new class this spring: Writing for Reality Television.

How does one actually “write” for reality TV? As is now well known, unscripted TV relies heavily on writers and segment producers for everything from formatting and pitching to voice-overs and host intros.

Reality TV is a broad genre that includes totally scripted comedies, documentary style dramas, competitions and niche cultural curiosities. Knowing where the opportunities are and how you fit in is the first step to narrow down what you will write and who it is for.

Taught by Colleen Kluttz, who has worked in the story department for ABC’sThe Bachelor and Bravo’s Real Housewives of New Jersey, the March 13-April 24 track will cover:

  • Structure and formatting for reality TV, from ½ hour to hour long shows
  • The importance of casting and character development
  • Editing reality and how to write storylines in post production
  • How to write for the type of show you want to make
  • How to turn your pitch into a sizzle reel

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Screenwriting Guru Blames Robert McKee

This weekend, Peter Fox (pictured) will be teaching another one of his two-day “Inside Track” screenwriting workshops at the Count Basie Theatre in Red Bank, New Jersey. The one-time Hollywood script reader and doctor has been in this sideline business for over a decade now, and though he has never taken a film through to the screen, he did help push along Air Force One.

Ahead of the February 4-5 $279 event, Fox chatted with Gannett’s Among other things, he recalled how the spark for his seminars practice turned out to be an LA event put on in the 1980s by the story structure field’s most celebrated name, Robert McKee:

“It was such a let down,” Fox said while calling from his Connecticut home. “McKee wouldn’t field any questions, and well, it just wasn’t a pleasant experience. But that experience made me realize that I could compete with this guy. I remember thinking, ‘I’m going to eat his lunch.’”

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