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Digital

Time Inc. Launches Sponsored Video Series

Time Inc. — like any publisher — needs as many revenue streams as possible, and so it is turning to sponsored videos. The company has launched a series titled “Lightbulb,” which features Time Inc. staffers asking various people why they’re so great.

In the second LightBulb installment, Entertainment Weekly’Darren Franich interviews Tavi Gevinson.

Adweek reports that each LightBulb episode is sponsored by Glade. You will know this because there’s an ad for Glade before the video begins, “Presented by Glade” written on the screen after the ad and during the interview, and Glade products on a table between Franich and Gevinson. Glade, Glade, Glade.

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News Orgs Team up for Ferguson Site

A collection of news organizations have teamed up to launch FergusonNext.com, a site dedicated to finding justice in the aftermath of the Michael Brown shooting/Darren Wilson ruling.

Collaborators on FergusonNext include The Guardian US, The St. Louis Post-Dispatch, Ebony, Colorlines, The St. Louis American and The St. Louis Riverfront Times.

FergusonNext allows readers to submit a solution to the issues at hand. Users on Twitter, Facebook, Instagram and Tumblr can contribute using the hashtag #FergusonNext. The site also has links to the various news organizations’ Ferguson-related opinion content and a link to donate to the Brown Sibling Memorial Fund.

Former Slate EIC Settles Into Atlas Obscura

AtlasObscuraLogoAre you old enough to remember Manhattan’s Museum of Famous People on West 50th Street, featuring dozens of vinyl mannequins? How about the apartment with a view that Gustave Eiffel built into the Eiffel Tower, recently re-opened for tourist view and featuring its own mannequin set of Eiffel and Thomas Edison? Have you visited that?

These two tidbits come from the rich content of website Atlas Obscura, where former Slate editor-in-chief David Plotz is now the chief executive. As he explained to the New York TimesLeslie Kaufman, his arrival in the fall followed a rather fanciful summer interlude:

Mr. Plotz made a list of more than 100 people to talk to. He included not only journalists, but also recruiters, financiers and people he found interesting, like Maria Popova, the author of the Brain Pickings blog on culture.

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Marie Claire Names Site Director

marie claire logo GJessica Pels has been named site director of MarieClaire.com. Pels comes to Marie Claire from Teen Vogue, where she most recently served as online deputy editor and features editor.

“Jessica’s enthusiasm for Marie Claire is infectious,” said Marie Claire’s editor-in-chief Anne Fulenwider, in a statement. “Her smart, savvy approach to fashion, beauty, news, feminism, and culture embodies the Marie Claire spirit. We’re thrilled to welcome her to the brand.”

Pels starts December 8 and will report to Kate Lewis, Hearst Magazines Digital Media’s VP, content operations and editorial director.

WSJ Launches New Social Media Accounts

wsjilogoThe Wall Street Journal is expanding its social media presence by launching accounts on Line and WeChat. Line is popular in Japan; WeChat in China.

“Line’s phenomenal growth in Japan over recent years has been well documented, but we are now seeing the platform grow in popularity in many regions internationally,” said Adam Najberg, the Journal’s digital editor, in a statement. “The growth potential is exponential. We’re also excited to be one of the first international news organizations to have an official WeChat account outside of mainland China. Though the majority of WeChat’s 468 million active monthly users are in mainland China, we view this as a great opportunity to connect with a new base of users on this dynamic social platform.”

Both Line and WeChat accounts will give users a similar offering — a daily selection of top headlines from the Journal.

Jill Abramson/Steve Brill Start-up Might Include HuffPost

The news startup from Jill Abramson and Steve Brill might have a Huffington Post connection.

According to The New York Times, Abramson and Brill have discussed a potential deal with Arianna Huffington and AOL CEO Tim Armstrong, in which HuffPost would “host” the new site.

The TBD site from Abramson and Brill will be subscription-based (likely about $3 per month) and will feature one longform story each month. Abramson has said they hope to pay writers up to $100,000 for each piece. If so, support from HuffPost would be helpful.

As of now, the talks are still going. Brill told the Times “The discussions are fairly serious and reaching a decision point.”

NY Times Relaunches Real Estate App

The New York Times has revamped its iOS Real Estate app for the first time since 2007. The new version combines Times real estate content with various properties that you definitely won’t be able to afford. You can afford the app though! Because it’s free.

Other highlights from the updated app, according to the Times:

  • Clean, easy to navigate brokerage contact forms
  • A new mortgage calculator
  •  Maps for viewing property locations and directions
  • The ability to save properties of interest to view later
  • Share tools including e-mail and Twitter
  • One-touch dialing and one-touch e-mail tools to contact real estate agents quickly and easily
  • Continuously updated sales activity and nearby school information for properties in New York City

Meredith Buys Mywedding.com

Meredith Corporation has purchased Mywedding.com, “one of the top five wedding websites in the U.S.,” according to the company.

With mywedding.com in its portfolio, Meredith hopes to expand the site’s influence. “We believe we can further grow mywedding.com’s consumer audience, while at the same time developing the next generation of consumers for Meredith brands and creating new sales and marketing opportunities for our clients,” said Meredith National Media Group’s president, Tom Harty, in a statement.

Steve Lacy, Meredith’s CEO, added that mywedding.com shows Meredith’s continued commitment to focus on “The most important milestones in the lives of our consumers, specifically marriage, home ownership and raising a family.”

Financial terms of the deal weren’t disclosed.

Time Apologizes for Suggesting ‘Feminist’ Should be Banned

When Time asked readers to vote on words and/or phrases that should be banned in 2015, we immediately wondered why “feminist” was included. Feminism is a good thing, last time we checked. Making matters worse, “feminist” was leading in Time’s poll. The magazine has now admitted that maybe it wasn’t such a good idea to include the word.

Nancy Gibbs, editor of Time, posted the following apology on Time’s voting page:

Time apologizes for the execution of this poll; the word ‘feminist’ should not have been included in a list of words to ban. While we meant to invite debate about some ways the word was used this year, that nuance was lost, and we regret that its inclusion has become a distraction from the important debate over equality and justice.

The winner — or loser, rather — of Time’s banned word poll will be announced November 19. If it’s not “bae” we call bullshit.

Condé Nast Launches Lead Contributors Program

conde nast entertainment GCondé Nast Entertainment (CNE) is attempting to build out its digital verticals by partnering with Internet sensations. The company has announced a “lead contributor” program, and it starts with YouTube/Instagram/Twitter darling Kandee Johnson.

Johnson will become lead beauty contributor for CNE, and CNE will help Johnson with content creation, distribution and media sales. Johnson’s videos will now appear on CNE’s video hub The Scene, across CNE brands and more. CNE will also develop potential TV and movie projects with Johnson.

We’re assuming that Condé is compensating Johnson, but we’ve reached out to the company just to confirm.

Johnson is the first of a variety of lead contributors that CNE plans to announce over the next few months.

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