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Lakers, Clippers Win NBA Social Media Awards

The Los Angeles Lakers and Clippers walked away from the inaugural NBA Social Media Awards Wednesday night with some hardware.

The Lakers received the Social MVT (Most Valuable Team) award for having the largest social media footprint (Twitter and Facebook) during the NBA season.

The Clippers received the Fan Nation Award for the highest percentage of increased exposure across all social media platforms.

(Funny how you become more popular when you have a winning product on the floor.)

Individually, Kobe Bryant won a pair of awards (#TrendSetter Award and Thumbs-Up Award) for the most mentions on Twitter and likes on Facebook. Clippers star Blake Griffin won the Got Game Award for the fan-favorite team/play during the regular season.

Suspended Colorado Newspaper Reporter Walks Away from Reinstatement

A crazy end to a crazy story.

Yesterday evening, not long after doing a brief Skype interview with LA-based What’s Trending host Shira Lazar about his recent suspension without pay from the Colorado Springs Gazette, reporter Barrett Tryon tweeted that his job had been reinstated. And… that he was no longer interested in resuming employment with the paper, after being suspended for linking on Facebook to an LA Times article about a change in his outlet’s ownership.

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LA Lakers Are Champs of the Social Media World

While they might not be in the NBA Finals this season, the Los Angeles Lakers are the champions of the social media world.

Social media company Unmetric determined the Lakers rank as the highest social media team from the 2012 playoffs. Miami was second followed by Boston, the Los Angeles Clippers and the Chicago Bulls.

According to Unmetric, the scores are “a scientific blend of 24 qualitative and quantitative social media metrics, weighted and balanced to produce a single benchmarkable number.”

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Freedom Communications’ Absurd Social Media Policy Might Just Be Illegal

Colorado Springs Gazette reporter Barrett Tryon has been receiving grief from his employers for posting an LA Times story on his personal Facebook page. According to Carmen Boles, content director of the Gazette, the Facebook post violated the social media policy of Freedom Co. Tryon refused to remove the post. He tells Jim Romenesko he’s meeting with his employers  at 11:30 this morning to discuss the issue, and that he expects to be fired.

Beyond the absurdity of attempted censorship by a newspaper, traditionally an institution that promotes free speech, is the issue of employee rights. A story on Poynter notes that these kinds of overreaching attempts by employers to place restrictions on worker’s social media have drawn the ire of the National Labor Relations Board:

In at least six recent cases, according to a memo from the general counsel, the independent federal agency that investigates unfair labor practices has found provisions of employer social media policies to be unlawful.

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Colorado Reporter Tussles with Administrator Over LA Times Article Link

In the wake of 2100 Trust LLC’s acquisition of Freedom Communications Inc., a journalist at one of the transacted publications chose to link on Facebook to an LA Times article by James Rainey and Walter Hamilton. The Colorado Springs Gazette breaking-news specialist, Barrett Tryon (pictured), also highlighted this passage:

The new owner hopes to spin off the smaller papers in separate deals by the end of the summer to help finance the purchase of the Register, according to an editor at the paper who was not authorized to speak publicly. These are the Gazette in Colorado Springs, Colo.; the Appeal-Democrat in Marysville, Calif.; the Desert Dispatch in Barstow; the Porterville Record, Calif.; the Daily Press in Victorville; and the Sun in Yuma, Ariz.

As subsequently detailed by Bryce Crawford of the Colorado Springs Independent, Tryon was quickly asked by his paper’s content director Carmen Boles to remove the Facebook post. He refused. “Because it’s on my personal account, and from an LA Times article,” he said later via email, “I’m not removing it. It comes down to perception and we could argue that all night long.”

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Academic Paper Quantifies ‘Bieber Fever’

Early on in the 21-page treatise “A Mathematical Model of Bieber Fever: The Most Infectious Disease of Our Time?,” University of Ottawa student Valerie Tweedle warns that “tabloid journalism may be our last, best hope” against this fast-moving media blight. In other words, only a sensationally negative scandal can (eventually) impede the constant flow on Twitter, Facebook and in the MSM of contagious news about the Canadian-born superstar.

Some north-of-the-border outlets were skeptical today about the document’s authenticity. But per a report on Canadian Press, the cheeky analysis earned Tweedle top marks from her teacher Dr. Robert J. Smith:

The study is a real modelling exercise, with the phenomenal growth in Bieber’s popularity — as evidenced by Twitter mentions and Google searches — used as a stand-in for the way an infectious disease spreads. Tweedle’s original work helped earned her an A-plus in Smith’s class…

“Obviously it’s not formally a disease, but it has the hallmarks of a disease,” Smith says about The Fever. “And so it behaves the way a disease would…”

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6 Huge Mistakes Journalists Make in Social Media

No. 3? You don’t have a plan.

Whether you’re looking to increase followers, drive clicks back to your website, or just get people buzzing about your stories, you need to have a plan for any social media platform you join. A good strategy will help you avoid wasting resources or, worse, breaking your company’s social media policy.

Chris O’Brien, business and technology columnist at the San Jose Mercury News, said his paper’s policy “is like a one-page, basic ‘use your head’ philosophy.” Don’t appear to be biased if you are a beat reporter. “Keep in mind that you are representing the organization out there,” he explained.

Are you using social media wisely? Find out in The Biggest Mistakes Journalists Make in Social Media.

ag_logo_medium.gif This article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.

LA Kings Infographic Pokes Fun at Local Media

Due to all of the confusion by the local media regarding the hometown hockey team, the savvy Los Angeles Kings created a infographic going forward for the remainder of the NHL playoffs.

Their social marketing department definitely deserves a huge raise after pissing off Western Canada and poking fun at all these erroneous TV reports.

The Hollywood Reporter Launches Facebook Reader

The Hollywood Reporter has rolled out “The Hollywood Reporter Social Reader,” a free Facebook app dubbed “the first social reader for entertainment news.”

Fans of THR will be able to view a majority of their web content without having to leave Facebook.

“People love to share and talk about anything that has to do with Hollywood and the entertainment industry,” THR editorial director Janice Min said in a statement. ”The Hollywood Reporter Social Reader offers readers a seamless way to share and discuss the entertainment content they love.”

Dick Clark to Remain at the Helm of Retro World

It’s just another confirmation of the brave new multimedia world we live in. On the heels of the first of two weekend performances at Coachella by Tupac Shakur comes the news that Dick Clark will remain a key component of the social video game Retro World.

In an interview with Forbes contributor John Gaudiosi, Entertainment Games CEO Gene Mauro reminds that Clark is both host of the game and someone who can also be selected by players as their avatar. The executive expresses his sincere condolences at the top of the interview about the death of Clark and says working with Dick Clark Productions was a rewarding experience:

“My impression was that Mr. Clark had amazing media intuition and he understood that games, social in particular, are an important mass market trend. That man knew pop culture and media trends better than anyone…”

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