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Flash Mob Gives East LA Boy ‘Best Day of His Life’

If you have not yet heard the story of nine-year-old East LA viral star Caine Monroy and his arcade made entirely out of cardboard, Mike Flacy’s blog post at digitaltrends.com is a perfect primer.

So often when it comes to flash mobs, the goal and-or end result is a negative one. But in the case of the Facebook-fueled crowd that gathered last fall at the Monroy family auto parts store while dad strategically whisked Caine away to a nearby Shakey’s, it was the opposite:

After getting permission from Caine’s father, [LA filmmaker Nirvan] Mullick started shooting the film about Caine’s Arcade and offered to generate community interest in the imaginative cardboard creations… Mullick used Facebook to create an event page designed to bring a flash mob to Caine’s Arcade on October 2, 2011. The event was also posted on Hidden LA, a Facebook page that highlights lesser known events within Los Angeles and has over 200,000 fans. After Hidden LA drew attention to Caine’s Arcade, the post attracted the local NBC News affiliate as well as the Reddit community.

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KABC Leading the Way in Social Followers

With television networks finding new ways to incorporate social media into their broadcasts, it’s important to have a solid digital footprint.

In the case of KABC, they are leading the country in the number of Facebook likes (344,145) and Twitter followers (78,053), according to Lost Remote. This is the first time a TV station has led both categories.

“As a news organization, we see social media as a way for our viewers to talk to us, and not just as a way for us to talk to them,” KABC’s vice president/news director Cheryl Fair told Lost Remote on the secret to such strong numbers. ”Listening is important. Since starting our Twitter feed in 2008, we have made it a commitment to reply to comments and questions as often as we can. People will frequently Tweet us to let us know about what’s happening near them and to ask us for details. That carried over to our relationship with our viewers on our Facebook page.”

Los Angeles Lakers Surpass 11 Million Facebook Fans

The Boston Celtics might have more NBA titles, but the Los Angeles Lakers are the champions of Facebook.

The Lakers are the first American professional sports team to surpass 11 million Facebook fans and now rank fourth worldwide behind a trio of European soccer clubs — FC Barcelona (23 million), Real Madrid (22 million) and Manchester United (20 million).

Just to show you how impressive this feat really is, the Lakers have 150,000 more Facebook fans than the NBA itself.

“When we created our Facebook page three years ago, we did so with the intention of using the platform as a way to personally connect with our fans not only in America, but all over the world,” said Lakers executive Tim Harris. “To know that we are accomplishing that goal is truly gratifying and we appreciate the support from our fans.”

Jewelry Store Displaying Facebook Notes Via Billboard

To all the hopeless romantics out there, jewelry store chain Robbins Brothers has a new campaign that allows you to share your thoughts about that special someone to everyone stuck in freeway traffic.

If you “like” their Facebook page, you can write a message that they will display for eight seconds on a digital billboard on the westbound 91 freeway in Corona.

Nothing says the holidays like spilling your guts for the world to see. You can thank me later, fellas.

[H/T LA Weekly]

Billboard Celebrates the Bieber Brand

Just how does a 17-year-old kid from Stratford, Ontario get this big, this fast? That’s the still worthwhile industry-side question underpinning Billboard‘s candy-striped cover story by Kerri Mason. The publication calls “Under the Mistletoe,” a Christmas-themed album arriving November 1 that is already responsible for a Facebook app and Bieber’s first-ever number one iTunes single, the singer’s most musically mature work to date.

The first cited explanation comes from Teen Vogue entertainment editor Danielle Nussbaum, and it’s a pretty good, albeit obvious, one. Her take:

Justin Bieber is a pop culture phenomenon, and he got that way through social media. His fans made him famous, and he’s responded in kind by giving them every single piece of himself that he can. He’s created a brand, but also granted his fans a level of access that a lot of musicians just don’t.”

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Digital Royalty Relocating to Santa Monica

Her name is Amy Jo Martin (pictured). She’s 32-years-old, attended Arizona State University and once did PR for the Phoenix Suns.

These days, per a fun Business Week profile by Joel Stein, the founder and CEO of Digital Royalty makes her living as a social media strategist. Her initial calling card was Shaquille O’Neal, currently closing in on 4.5 million Twitter followers. But DR has become so much bigger than the Great Aristotle, deciding as a result to relocate from the desert to a California ocean view:

At one point, in October of last year, nine of the ten trending topics on Twitter were related to her clients. The two-year-old company does in the “mid-seven figures” in annual billings, which are up 525 percent in 2011…

She employs 15 people (mostly young, mostly women, mostly pretty) and is looking to hire at least five more. She’s moving all of them, the fleet of Digital Royalty-branded bikes, and the company’s CDO (“chief dog officer”) from Phoenix to Santa Monica.

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Blogger Applauds Dodgers Social Media Bright Spot

After realizing earlier this year that their team had no shot at the 2011 MLB playoffs, the marketing folks at Chavez Ravine opted for the next best thing. They put together a Dodgers social media initiative dubbed “Soci@l September.”

Reviewing the campaign today at SocialRemote.com, Paul Balcerak suggests the outreach ranks as one of the more ambitious social media projects attempted this year by any U.S. pro sports team. Based on the various components encompassing PA announcer Eric Smith (recording of fan outgoing voicemail messages) and pitcher Javy Guerra (promotion of special section ticket giveaway), it’s easy so understand why this effort was so successful:

“On the statistical side, we gained over 21,000 ‘likes’ on Facebook. The hashtag #SocialSept was used in more than 11,000 tweets and we were one of the only non-contending MLB teams to actually gain steam in September as our club had the second most new Twitter followers during the month (among the 18 non-contending teams),” said Dodgers assistant director of public relations Joe Jareck.

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Sounding Out Snoop Dogg’s Social Media Team

It’s always interesting to hear from those specialists tasked with managing the social media presence of major personalities and celebrities. This field, which barely existed a few years ago, is now growing by leaps and monthly-billed bounds.

In the case of Snoop Dogg (more than four and a half million followers on Twitter, 12.1 million likes on Facebook), the social media whisperer is LA’s Cashmere Agency. Company co-founder Seung Cheung recently told Entrepreneur magazine about two platforms they are funneling people like Snoop towards:

Viddy.com allows users to record brief video clips, apply various filters and then share with their friends… We helped Snoop Dogg get started on the platform and then we aided in launching an actual Snoop Dogg-themed filter late last month…

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Edmunds.com Staff Drool Over Cars Many of Them Can, Surprisingly, Afford

In honor of reaching the level of 50,000 “likes” on Facebook, the gang at Santa Monica headquartered automotive industry trendsetter Edmunds.com has shared some of their individual picks for the car they would buy for around $50,000. And here’s the kicker; we’re told more than a few of the 400 or so people employed by this firm can actually afford the monthly payments.

Editorial director Ed Hellwig favors a Hyundai Genesis R-spec, while features editor Mike Magrath thinks a Corvette would fit the bill. As is the case with all picks, there is also in each case an alternate choice anchored to the more affordable reader level of a $25,000 MSRP list.

FishbowlLA was particularly taken by the entry from the company’s media relations specialist Pamela Morris. In true westside PR style, she goes bigger than any of her mates, salivating over an $80,000 Porsche.

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OCRegister.com is Moving to Facebook Comments

Orange County Register editor Ken Brusic announced Tuesday that OCRegister.com users will need to use Facebook in order to post comments on the website starting later this week.

“While many signed up and interacted in good faith, others took the opportunity to use the public forum to post inappropriate and hateful speech,” Brusic said in a letter to readers.

OCRegister.com will make the switch to Facebook Thursday night, forcing those highly opinionated readers that aren’t on Facebook to sign up for an account.

After the jump is Brusic’s entire letter:

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