Right now, the U.S. Daily Mail home page resides at dailymail.co.uk/ushome and the paper’s Internet presence as a whole is universally referred to as MailOnline. But not for much longer.
One year from now, he hopes to have solved MailOnline’s “Madison Avenue challenge,” which he blamed partly on brand confusion around the Daily Mail‘s digital presence being MailOnline. By the middle of the fourth quarter, MailOnline will migrate to DailyMail.com, according to Mr. Steinberg. ”I want confusion around the brand fixed,” he said.