It’s getting harder out there for an independent blog. Even one that has been profitable since inception.
And so, following this summer’s move to Apple by founding EIC Anand Shimpi, the site has decided to join the Purch tech publishing family. The NYC-based acquirer’s numerous other brands include Laptopmag, LiveScience and SPACE. From a blog post by AnandTech EIC Ryan Smith:
Before his departure, Anand spent almost a year meeting with all of the big names in the publishing space, both traditional and new media players. The goal was to find AnandTech a home with a partner that had a sustainable business model (similar to AnandTech’s), but could add the investment and existing reach to allow the site to better realize its potential. That search led to a number of interesting potential partners; it was a refreshing experience to say the least knowing that there are groups in the world who really value good content. Ultimately that search brought AnandTech to Purch.