The best way to frame FishbowlNY’s phone conversation today with Lea Ann Leming, chief content officer of SheKnows (pictured, right), and newly hired editor-in-chief Amy Boshnack (pictured, below) is as follows. The company has been profitable for the past several years and expects a 30% increase in revenue in 2014.
Also worth mentioning is the fact that Cosmopolitan, a magazine where Boshnack served as managing editor from January 2005 to January 2008, has just revamped its website. When asked about the then-print vs. now-Web differences, Boshnack notes the obvious change in the speed of news and feature cycles. Per comScore, SheKnows currently averages around 40 million monthly uniques.
“A big thing for me is making sure the women reading us are having conversations,” Boshnack explains. “Part of what’s being done here is continuing to make sure that articles being published are about things women are talking about. And to feed that through our comments section, social media.”