New York’s new iPad app — complete with a subscription option — debuts on Monday. What is worth noting is its streaming integration of NYMag.com content, combined with the magazine’s pieces, all in one place.

At the top of the app is a regularly updated feed of digital content. That feed is refreshed with about 20 of the site’s best posts and breaking news each day. That content is free to anyone who downloads the app. If you want to access the print content, you simply swipe the app and they appear. New York calls this its “window pane” feature. Print subscribers can access the magazine pieces for free, while everyone else will be prompted to purchase a digital subscription.

While all of New York’s content can be found at the magazine’s web site, the app’s updating feed feature sitting alongside everything the magazine has to offer might tempt people to step away from the laptop, and pick up their iPad.

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The Atlantic Wire decided to venture into iPad web apps because its audience increasingly comes via iPads and other tablets. According to internal stats, from 2011 to 2012, the number of readers visiting The Atlantic Wire via a tablet increased by 210 percent.

“As we see increased tablet adoption rates among our readers, we are actively experimenting with technologies that help us create great experiences in a media landscape with more and more choice,” said Kimberly Lau, vice president and general manager for Atlantic Digital, in a statement. “We believe the future of digital publishing will require a multiple-platform, multiple-product strategy where users can access Atlantic content whenever and however they want it.”

If you’re an iPad user, give the new app a try. When the New York Times launched their HTML5 based web app for the iPad, we loved it. It provides a slicker experience than the typical app.

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Gourmet

The app was launched in 2010, and at the time was heralded as a unique way to increase Gourmet’s brand presence. But as many media companies find out, getting people to stay interested in apps is harder than it seems. Just ask anyone who downloaded Angry Birds.

Condé spun the death of Gourmet Live by telling the Post that it wasn’t needed anymore because Gourmet.com was doing so great. “Gourmet Live, while the absolute right move for its time, no longer helps fuel the brand’s evolution as the growth around the brand’s Web presence on Gourmet.com has greatly exceeded that of the Gourmet Live app,” said a spokesperson.

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The magazine has revamped their app to include “all of the print magazine’s leading coverage of the entertainment industry in addition to app-only features such as a breaking news feed and user engagement on almost every page.”

THR has also made the app enticing to advertisers. ”Advertisers in the magazine who run 1/3 of a page or more will automatically have their ads run on the iPad platform for free,” Lynne Segall, publisher and senior vice president of THR, explained.

THR’s app is free through January 9, and new issues show up every Thursday via Apple’s subscription system.

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Adweek 

Robert Newman, a creative director who oversaw the launch of Reader’s Digest’s iPad app, lent a helping hand to Nick Mrozowski and Lisa Granatstein, Adweek’s creative director and managing director, respectively.

“We had a top notch team working to seamlessly extend and enhance the experience of Adweek onto the iPad.” said Jim Cooper, executive editor of Adweek, in a statement. “This reinvention allows us to evolve at pace with the media we cover.”

The app is slick, but costly. Non-subscribers can enjoy it for $79.99 per year, $7.99 per month, or $4.99 per individual issue. You can also drop $99.99 per year for a print subscription, which includes access to the app.

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And, having gone through that process of creating a news app from scratch, Ho said he empathizes with the pressure his peers at News Corp.’s The Daily likely face.

“I think everyone involved in tablet and mobile news watches The Daily. It’s this bold experiment: a brand new news organization created from scratch. How often do you see that these days? The Daily pioneered a lot of ways to deliver news on tablets,” Ho said in Mediabistro’s latest So What Do You Do? interview.

“It does look like The Daily is trying to make their production process easier,” he continued. “They dropped their landscape view not long ago. That I get. Supporting two tablet rotations all the time is a lot of work. It’s tough to put out a tablet issue every day.”

Read more in So What Do You Do, David Ho, Mobile and Tablets Editor at The Wall Street Journal?

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The New York Times has launched an HTML 5 web app (app.nytimes.com) for the iPad. The app is available to subscribers and organizes content in four ways: Times Wire, a live feed of the latest news and media; All Sections, which is pretty self-explanatory; Trending, a collection of the hottest Times articles on Twitter; and Today’s Paper, an assortment of the day’s offerings, just like they appear in print.

By providing a way to get the Times on the iPad other than the Times’ app, it’s worth wondering if this is step one in the paper’s plan to abandon its iOS app completely. The Times has to pay Apple a whopping 30 percent of its app earnings for using Apple’s subscription service, so directing readers to a web app would cut that cost out.

Denise Warren, senior vice president and chief advertising officer for The New York Times Media Group, said in a statement that “We are working constantly to develop new products that distribute our content in innovative ways, and this web-based app is just one example of that.”

We’ll see if it’s also an example of the Times dodging Apple’s fees.

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“Beginning with the current issue, iPad users can experience Fortune soup-to-nuts on their tablets,” said Fortune.com’s managing editor, Megan Barnett, in a statement. “The magazine content is interspersed with daily news and analysis in an easy-to-swipe news app. It’s the best of Fortune in a mix of free and paid content.”

Mixing the content is a smart move by Fortune. There are plenty of people who have a magazine app, but for whatever reason, have decided not to become a subscriber. By offering free items along with the tempting subscriber-only content, Fortune is getting those people to give the app another try.

New subscribers to Fortune magazine receive one month free on the iPad app. Otherwise the pricing is one month for $2.99, one year for $19.99 or a single issue for $4.99.

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The Wall Street Journal

It’s a watershed moment for WSJ mobile readers. Until now, the Journal offered two separate apps, one for each device.

The universal app features several enhancements, including more frequent updates and the same content offering across iPad and iPhone; faster download speed for daily editions; and an enriched user experience.

“The development of this app – and in general, increasing the efficiency and consistency across our products to enhance user experience – is a crucial step in the direction for new products in our pipeline,” Alisa Bowen, head of product at Dow Jones, says.

The Journal’s first universal app was launched last year with the WSJ Live app for video, which is also available on iOS platforms.

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Huffington used to be priced at 99 cents per issue, $1.99 a month or $19.99 a year. This is a pretty sudden turn of events for a magazine that Arianna Huffington once described as “stories… in a beautiful setting like jewels.”

But everyone likes free jewels, right?

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The cutbacks come on the heels of News Corp. announcing that it was putting The Daily on probation, so this probably isn’t a good sign for its future.

As for Jesse Angelo‘s comments that anyone saying The Daily is doomed is a “hater?” Well, we can only imagine what he’s going to say now.

UPDATE:
Check after the jump for a release about the cuts from The Daily.

continued…

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Lucky

One of Lucky’s biggest lures on the iPad is giving users the ability to click on any single product and be directed to the designer’s site so they can purchase it. Brandon Holley, editor-in-chief of Lucky, told WWD that the app is, “The most shoppable digital edition of any magazine.” She’s surely not being biased.

Both Lucky and AD’s iPad apps are free for print subscribers. Single issues, monthly and yearly app subscriptions are also available.

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Sports Illustrated

Additionally, Live from London will pull tweets from SI’s editors and a section that allows users to keep track of all the many, many gold medals the U.S. will win.

The “Olympic preview” edition of the app is available now.

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Jesse Angelo

Since before we launched, our dear friends at competing media outlets have done their best to wish us ill and gleefully ‘report’ on what they think is going on here. The truth is we have over 100,000 paying subs who are renewing their subscriptions at a 98% rate and fantastic advertisers who love our brand and keep coming back for more because they get results. Pay attention to them, not the haters.

Hopefully Angelo likes this “report” better than our previous “report,” but even if he doesn’t, we’re happy to see that he uses such hip words as “haters.” Even if it’s not 1998 anymore.

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It was only in January of last year that The Daily’s publisher, Greg Clayman, was telling everyone who would listen just how great the publication was doing. Things do change quickly, don’t they?

The Daily, introduced in early 2011, is estimated to lose about $30 million a year. That will probably make the decision a little easier.

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