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Magazines

Entertainment Weekly Adds Three

Entertainment Weekly has added three staffers. Details are below.

  • Jason Sheeler joins EW as features editor. Sheeler comes to the magazine from Glamour, where he served as a senior editor. Prior to his time at Glamour, he was a contributing writer at Texas Monthly.
  • Stephanie Schomer has been named senior editor. She joins EW from Architectural Digest where she served as staff editor.
  • Molly Simms joins as a staff editor, music. She comes to the glossy from Bust, where she was a senior editor.

Mulling That Taylor Swift Mullet

Not everyone has gone down the mullet road for their critique of the Taylor Swift November 2014 cover of British Vogue, which hits iPads tomorrow and newsstands Monday. But FishbowlNY so appreciates those who have.

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A commenter over at Refinery 29 points out that the above isn’t really a mullet but rather just gelled bangs. Luckily, that didn’t stop the good folks at a site that rhymes with the title of Swift’s upcoming October 27 album from putting together a mullet slide show in the singer’s retro-look honor. The young superstar may not appreciate being roped in with Mel Gibson; on the other hand, references to people like Joan Jett is probably just what she was aiming for.

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Ebony Adds Aliya King

Ebony has named Aliya King its new entertainment editor. King was formerly a senior content producer for Vibe and vibe.com.

King has previously worked for publications such as The Source, Upscale and Giant. Her work has appeared in NylonKingMsUs WeeklyTeen PeopleSeventeenLatinaEssence and more.

“I have followed Aliya’s work for years, and I think she’s an amazing writer,” said Ebony‘s editor-in-chief, Mitzi Miller, in a statement. “I am excited to have the opportunity to work with her at Ebony as we continue to grow the brand and legacy of this iconic magazine.”

King’s appointment is effective immediately.

Wired and USC Launch Online Masters Class

Wired_logoWired is teaming up with USC to launch an online Master’s degree in integrated design, business and technology. The goal of the course is to “educate creative thinkers and technologists to better equip them to transform the world of industry and enterprise,” according to a release.

“We’ve been thinking for years about what a university curriculum with WIRED would look like, and now we have a chance to build it with a terrific partner,” said Wired’s editor-in-chief, Scott Dadich, in a statement. “Taking the best from USC and Wired, we can teach discipline and disruption, business fundamentals, and the very latest innovation models from Silicon Valley. This is going to be thrilling.”

Students who sign up for the course will have access to Wired’s headquarters and its editors and writers. The first offering of the degree will come in the 2015/2016 academic year.

Crain’s 5boros Debut Highlights Pizza, Yoko Ono

The most intriguing aspect of “5Boro Pizza Tour,” one of the articles in this week’s Fall 2014 debut of quarterly print magazine Crain’s 5 Boros, is the author. The piece was written by Thrillist New York editor Andrew Zimmer as part of a special partnership with the new Crain’s consumer lifestyle publication.

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Ditto for “John Lennon Bus Visits 5 Boroughs.” In that case, the Web-only byline belongs to the founder and executive director of the John Lennon Educational Tour Bus, Brian Rothschild.

Overseeing the spinoff, day-to-day, is Crain’s New York Business deputy managing editor Valerie Block. From this week’s launch announcement:

Crain’s 5boros, with an initial circulation of 25,000, will serve as a trail guide for urban explorers eager to discover the city’s new vibrancy. “5boros readers are supremely interested in pursuing their hometown more fully, from the little shop around the corner to the last stop on the subway map,” Crain’s New York Business and 5 Boros editor Glenn Coleman wrote in the premiere issue. “They are New Yorkers who embrace the ever-changing nature of the city’s five boroughs.”

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NY Times Mag Adds Tamar Adler

Despite massive newsroom cuts at the New York Times, the Times Magazine continues to grow as it gears up for a relaunch. Tamar Adler  — author of An Everlasting Meal: Cooking With Economy and Grace and a Vogue contributor — is joining the Times Mag as a contributing writer. Adler will contribute to a food column along with other writers, including Mark Bittman and Sam Sifton.

Adler is the just the latest addition to the Times Mag, as editor Jake Silverstein reshapes it in his vision. The glossy recently added Emily Bazelon and Bill Wasik, and Silverstein has cut some unpopular features while adding new ones.

The revamped Times Mag doesn’t debut until next year, but some changes are already here. Adler’s first column will be available in this week’s issue, along with the new essay feature, “First” (the inaugural edition was written by Mark Leibovich).

Get Ready for Playboy Latino

PlayboyLatinoLogoPlayboy Enterprises and Arbol Publishing are partnering for a new shade of the venerable men’s magazine. Playboy Latino will launch in December as a bi-monthly. From today’s announcement:

Playboy Latino will be published predominantly in Spanish and will feature a mix of original content, as well as pictorials and articles from the Playboy archives that will be repackaged for a Latino audience.

“We are thrilled to begin publishing Playboy Latino for the fast-growing U.S. Latino and Spanish-speaking market,” said Playboy Latino publisher and editor-in-chief Edgardo Iorio. “The past 30 years have produced a significant shift in the U.S. demographic and a new generation of Spanish speaking consumers has emerged.”

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Joanna Coles Named Editorial Director of Seventeen

Joanna Coles GCosmopolitan’s editor-in-chief Joanna Coles has an additional role at Hearst Magazines — editorial director of Seventeen. Coles has been editor of Cosmo since 2012.

“Like CosmoSeventeen speaks to an audience of millennial women, and while their readers are at very different life stages, they share a love of style and entertainment and value independence and equality,” said Hearst Magazines president David Carey, in a statement. “Both brands enjoy strong advertising support from a similar group of national marketers across a range of categories as well.”

Ann Shoket, who had served as Seventeen’s editor-in-chief for the past seven years, is stepping down to “persue other media projects,” according to Hearst. She will also remain a consultant at the company.

A new editor-in-chief for Seventeen will be named soon.

Latest New Yorker Cover is a Gif

“Rainy Day,” an illustration by Christoph Niemann — is The New Yorker’s first ever animated cover. Of course it’s not animated in real life, but the raindrops do move when viewing the cover online.

We’re telling you this now so you’ll have adequate time to figure out how to explain gifs to your grandparents. Please, if nothing else, make sure they know to pronounce it with a hard “g,” like “gift.”

People Dominates MPA’s New Brand Audience Report

People magazine officially dominated the MPA’s new metric Media 360°, which seeks to quantify how much consumers desire a specific glossy’s content across multiple platforms. People’s total score was 71,395. The next closest magazine was Better Homes and Gardens, with 47,871.

The MPA launched Media 360° because the previous way of measuring a magazine’s success — via circulation and/or ad pages — was extremely dated.

“With Magazine Media 360, we finally have a comprehensive accounting of consumer demand for our brands, an imperative for the industry since, with the growth of new, rapidly evolving digital platforms, consumer demand is today’s media currency,” said the MPA’s CEO and president, Mary Berner, in a statement. “In fact, given the success of many magazine brands on those new platforms, continuing to rely on print circulation and ad paging counts in isolation to determine demand for magazine media would be like measuring the viewership of the Super Bowl exclusively based on the people who watched it in the stadium.”

Rounding out the Media 360° top five was Time (with 44,288), Allrecipes (40,338) and National Geographic (38,947).

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