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Magazines

Alyssa Mastromonaco Joins Marie Claire

Alyssa Mastromonaco, President Obama’s former White House Deputy Chief of Staff, is joining Marie Claire as a contributing editor. Mastromonaco served under Obama from 2011 until last month. She had worked with the president since 2005.

At Marie Claire, Mastromonaco will contribute columns as well as “consult on story ideas [and] provide insight on trends and women to watch.”

“Alyssa is a phenomenally smart and talented woman, and I couldn’t be more proud to have her join theMarie Claire family,” said Marie Claire’s editor, Anne Fulenwider, in a statement.

Veteran New Yorker Cartoonist Charles Barsotti Dies at 80

Charles Barsotti, who had drawn more than 1,300 cartoons for The New Yorker, has died. He was 80 years old. According to his daughter, Kerry Scott, Barsotti had been diagnosed with brain cancer last year, and died at home in Kansas City.

Barsotti began contributing to The New Yorker in the 1960s, and was added to the magazine’s staff full-time in 1970. His cartoons became known for their simplistic approaches to complicated subjects, such as politics and religion.

“You know, he drew cartoons about philosophy and kings, and I sort of think he was the philosopher king of cartoonists,” Robert Mankoff, The New Yorker’s cartoon editor, said. “Really. He asked the big questions. Why are we here? What should we do? In a very simple way which didn’t come down on any sort of answers, but says part of being human is just not ignoring these questions.”

Forbes U.S. Print Edition Racks Up Record Readership

ForbesCover_0616_2014The mission statement of research behemoth Gfk MRI is “to provide the clearest view of American consumers – who they are, what they buy, how they think – and the best way to reach them.” And certainly, based on their Spring 2014 data, one good way to reach the upper tiers is the print edition of Forbes.

From today’s announcement released by Forbes at the 61st Cannes Lions International Festival of Creativity:

According to the recently released GfK MRI data, Forbes magazine has achieved its highest readership ever in the U.S., increasing by over one million readers in the past year to more than six million. Forbes surged in readership from 5,079,000 in Spring 2013 to 6,118,000 in Spring 2014 — a rise of more than 20 percent and the largest figure for Forbes in MRI’s records.

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HGTV Magazine and Food Network Magazine to Increase Rate Bases

hearst-magazine-logo-1Good news for Hearst Magazines’ HGTV Magazine and Food Network Magazine — they’re both getting a rate base increase. The former will increase its rate base twice in 2015; the latter once.

The first bump for HGTV will be to 1.1 million, starting with the January/February issue. The magazine will then up its base to 1.2 million with the July/August issue. Food Network Magazine’s increase to 1.7 million will coincide with its January/February issue.

Dan Fuchs, HGTV’s publisher and CRO, said the increase was a result of staffers “over-delivering from the beginning.” Vicki Wellington, Food Network’s VP, publisher and CRO, credited “Our creative original content, along with access to Food Network talent” for its rate base increase.

Jennifer Hicks Joins Condé Nast Traveler

Jennifer Hicks has been named associate publisher, sales, of Condé Nast Traveler. Hicks comes to the magazine from The New Republic, where she had served as VP of advertising for the past two years. Prior to joining TNR, Hicks served as group publisher of Smithsonian and publisher of Modern Bride. 

“We are thrilled to welcome Jennifer Hicks to Condé Nast Traveler,” said Bill Wackermann, Traveler’s executive VP and publishing director, in a statement. “Her deep understanding of both print and digital, combined with her ingenuity at developing integrated programs that include native content, video, custom content, and events, as well as her years of management experience, make her a great asset to our executive team.”

Hicks’ appointment is effective June 23.

Outside Revamps Website

Outside, the outdoor enthusiast magazine from Mariah Media, has given its website a refresh. The site features responsive design that makes it fluid on all devices.

Outsideonline.com definitely feels slick as you browse. That, according to Outside, was a key goal for the revamp. About 55 percent of the site’s traffic comes from mobile devices, so the team wanted a site that was fast, clean and easy to digest.

“Our audience is always on-the-go, pivoting from one adventure to the next,” Outside’s site director, Todd Hodgson, said in a statement. “We’d be crazy not to provide them a beautiful mobile and tablet experience.”

Amy Cunningham Revisits Texas Honky Tonk Piece

There are three reasons to celebrate the inclusion of Amy Cunningham‘s March 1982 article in the current countdown of D magazine’s 40 greatest articles of all time. (The “D” stands for Dallas.)

AmyCunninghamDMagazine

1) The citation will introduce a whole new set of readers to Cunningham’s piece, which she wrote after going undercover as a waitress at famed establishment Billy Bob’s Texas.

2) It highlights one of the most unusual post-journalism career migrations. Per a separate article link, Cunningham is now still blogging but also works as a licensed funeral director in New York state, after receiving her certification in 2013.

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Parade Rumored to be Up for Sale

Parade, the magazine that for many is forever linked to Sunday newspapers, is rumored to be on the block. The New York Post cites “reliable industry sources” that say the 73-year-old glossy is being shopped by its parent, Advance Publications.

Parade can still be found in more than 700 Sunday newspapers each week, but like other magazines, it is struggling to compete in the digital-first world. Ad pages have suffered, dropping 10 percent through June. Products — like React, a teen-focused entry from Parade — have faltered.

Despite all the doom and gloom, there’s reason to believe someone could find Parade enticing. It all comes back to the Sunday paper connection. With more papers cutting their own Sunday magazines, Parade has managed to benefit from that and add those papers to its circulation.

Not the prettiest way to stay afloat, but the first step to swimming is to avoid drowning.

Correction (6/12 11:15 am):
A previous version of this post stated that React was a “new” product from Parade. React was launched in 1994 and folded several years later.

Pitch Smart Articles on Child-Rearing to ParentMap

ParentMap-ArticleParentMap, the Seattle-based parenting pub, is on the lookout for fresh new writers. The mag, which bills itself as the ”intelligent, trusted, essential resource connecting Puget Sound parents and community,” offers a full-spectrum menu of parenting content.

The mag is 80 to 90 percent freelance written and editors say they are open to both new and seasoned scribes. Pitchable content ranges from parenting essays to articles on health and education. Here are a few sections to focus on:

Every month ParentMap publishes a parenting essay in a section called “Voice”; it typically runs from 700 to 800 words. Then there’s the “Ages & Stages” department, which includes 800-word essays on children, specific to their age range: baby, toddler, preschooler, elementary age and teen. Articles in the “Wellness” section cover health topics that impact kids or families (they also run about 800 words). Features or cover stories tend to be about 1,600 to 1,800 words.

To hear more about the mag and get editors’ contact details, read: How To Pitch: ParentMap.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Former EW Employees Point to Three Cover Stories

JewelEWCoverStory1999Great #longread over at The Awl by Anne Helene Petersen. In retracing the rise and semi-fall of Entertainment Weekly, she discovered that three cover stories stood out in the minds of former employees as notable examples of victories from the battleground of editorial integrity.

The first of these, they say, was a 1999 Jewel profile:

The story significantly compromised Jewel’s image, and when Howard Stern read extensive sections of the profile aloud on the air, it only amplified the problem. Atlantic [Records] was so furious that it refused to provide advance product or answer fact-checking queries for reviews in the magazine. Forget synergy: the two realms of the Time Warner universe weren’t even speaking.

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