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Magazines

Men’s Fitness Sets Web Traffic Record

Whatever AMI is paying David Zinczenko to be editorial director of Men’s Fitness, it’s well worth it. According to the company, Mensfitness.com broke its all-time web traffic record in July, with more than 8.4 million unique visitors. That’s a whopping 106 percent increase compared to last July.

When Zinczenko took over Men’s Fitness, his mission was to transform the glossy from one only body builders read, to a title that appealed to a broader audience. In other words, Zinczenko made Men’s Fitness the new Men’s Health. As odd as that strategy seemed at the time, it worked.

Not only is Mensfitness.com enjoying Zinczenko’s Midas touch, newsstand sales jumped 20 percent in the second half of last year.

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AARP Celebrates Adam Duritz and His Unfortunate Hair

Today is Counting Crows lead singer Adam Duritz’s 50th birthday, and to help him celebrate, AARP created a special cover.

Sadly, the AARP cover is ruined by Duritz’s unusual (and slightly worrisome) dedication to his misguided attempt at dreads. If ever there was a case for Photoshopping, this is it.

More Changes at Self

We’re just going to make this a site dedicated to Self news. Hope you’re cool with that. Joyce Chang and Mary Murcko, editor and publisher of the magazine, respectively, have announced… Wait for it… New hires! Alex Postman has been named deputy editor, and Maureen Dempsey has been named site director.

Since Chang and Murcko took over in April, they’ve let more than a few people go, and hired the following:

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Beverly Johnson Recalls a Very Skeptical Newsstand Guy

BeverlyJohnsonAugust1974CoverThe cover was historic. When the August 1974 issue of Vogue arrived with Beverly Johnson on the front, it marked the first time in the magazine’s history that an African-American model had been showcased in such a fashion.

To mark the issue’s 40th-year anniversary, Women’s Wear Daily New York correspondent Rosemary Feitelberg recently caught up with Johnson and got this great memory:

“I was in my first New York apartment on the East Side — mattress on the floor, candles,” Johnson said. “I threw on my jeans and ran to the newsstand. All these people were rushing to work trying to buy their papers so I had to wait. Of course, I didn’t have any money on me.”

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SI Piece on Drew Brees and Training Equipment Doesn’t Mention He’s an Investor

This week’s Sports Illustrated features a giant cover story (subscriber-only) on the New Orleans Saints’ Drew Brees. In the piece, by Austin Murphy, the world is introduced to the TRX, a cable-based strength training system. The TRX is lauded throughout the article, and yet — as Jim Romenesko points out — there’s one key detail missing: Brees is an investor in TRX’s parent company, Fitness Anywhere.

You’d think this little tidbit would be mentioned, especially because Brees credits the TRX with keeping his body operating at an elite level. There is no doubt some people will read this article and (foolishly, of course) think, “I could stop looking like me and start looking like Drew Brees if I just buy the TRX!”

To its credit, SI did admit Brees’ relationship with the company should’ve been disclosed.

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Condé Searches for Next Details Publisher

Condé Nast is on the hunt for the next publisher of Details, so why not stir the rumor mill? According to WWD, there are a few people being considered to fill the role left by Kevin Martinez earlier this month. Martinez, Details’ publisher since 2011, left to join Maxim.

Here’s the list of possible Martinez replacements:

Of those, Wagenheim is the least likely to take over Details. Why? Because he flat out told WWD “It’s not happening.” Hey, calm down buddy. We’re talking about you getting a new job, not getting fired.

As for the rest of them, feel free to speculate about their future roles at your leisure.

Golf World Has Folded

Golf World, the oldest golf-centric magazine in the nation, is closing up shop. According to Ad Age, publisher Condé Nast is folding the print edition and shifting any further content under the Golf Digest website. About 10 Golf World staffers have been cut as a result of the change.

As part of the folding, Golf World subscribers will now receive a weekly email newsletter and copies of Golf Digest, which is published monthly.

Golf World’s editor, Jaime Diaz, will retain his title and continue reporting to Jerry Tarde, editor of Golf Digest. Dan Robertson will continue as publisher of both titles.

Golf World’s first issue was published in 1947, one year after Ben Hogan won his first major.

Mario Batali’s NY Times Column Ends

Mario Batali’s “What I’m Drinking” column that ran in The New York Times Magazine for the past three years is done. Or cooked, if you prefer a cooking pun. The weekly column — which was fairly small — featured Batali describing how to make some sort of cocktail.

According to Jake Silverstein, the Times Magazine’s editor, Batali was the one who made the call. “I absolutely did not can him,” Silverstein told The New York Post. “He felt the column had run its course. He’d written everything he could about drinking, and it seemed a very natural end to it.”

Batali will now devote the time he used to writing that column to making Eataly less annoying.

[Image: Debby Wong / Shutterstock.com]

More Layoffs and Hires at Self

Self continues its transition under the leadership of publisher Mary Murcko and editor Joyce Chang. According to WWD, eight have been cut from the magazine, including six from the fashion department and one each from the photo and art departments.

When Murcko and Chang took over the title in April, they didn’t wait long — only three weeks — before dropping Self’s executive director, creative director, web director, entertainment editor, fashion editor, associate publisher for sales and associate publisher for marketing. Then, just a few weeks later, Murcko and Chang conducted a round of hirings.

Just like in April, a few hires have been made on the heels of the eight people getting cut this week. Self has hired Dania Ortiz as fashion market and accessories director; Lori Cohn and Tammy Cohen as beauty executive directors; and Lexie McCarthy as northwest account director.

Be sure to check back in two weeks when seven more people are fired and five new people are hired.

The New Republic is Confused

The New Republic’s latest cover boldly states “Don’t Send your Kid to the Ivy League.” The accompanying piece has caused quite a stir, mainly because typically, going to Harvard or Princeton is what is known as a Good Thing. The stance is also interesting because — as Newsweek reported — over 50 percent of TNR’s editorial team has either an undergraduate or graduate degree from an Ivy League school.

Harvard leads the way, with 18 TNR editorial staffers (including owner and editor-in-chief, Chris Hughes) as alumni. Columbia comes in second place with 14 and Yale comes in third, with nine.

If having an Ivy League education is obviously helpful when applying for a job at TNR, wouldn’t that mean you should send your kids to one of those schools? After all, TNR is a great magazine. We imagine most writers looking for employment would be quite happy working there.

We’re confused. And so is TNR, apparently. You’d think all those Ivy Leaguers would have been able to figure this out.

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