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Time Inc. Sells Sunset’s Test Kitchen and Gardens

The sun has set on Sunset’s test kitchen and gardens in California. According to The New York Times, Time Inc. has sold sold the magazine’s seven-acre campus of gardens and buildings to Embarcadero Capital Partners.

Sunset had occupied the campus in Menlo Park since the 1950s. The space will no doubt be missed. The buildings were designed by Cliff May, who the Times described as “the father of the California ranch home.” The gardens were used by Sunset to celebrate the “farm-to-table” way of life long before it was so popular.

In a memo, Evelyn Webster — executive VP of Time Inc. — wrote that a new home was on the horizon. “We will be working together with the Sunset team on a thoughtful search for a new home for our operations after the New Year,” said Webster.

Elle Dabbles in Virtual Reality

elle magazine logo GElle is getting creative with its photo shoots. The magazine has partnered with technology company Jaunt to create a virtual reality experience of its photo shoot with Jacquie Lee.

Jaunt used its 360-degree, stereoscopic 3D cameras and 3D sound-field microphones (Don’t feel bad, we had to Google them) to document the shoot, which also ran in Elle’s November issue. The virtual reality shoot is now available to anyone, via Jaunt’s app on Google Play for Google’s 3D viewer, Google Cardboard.

We realize this is something that only a very specific type of person would get excited about. You can count Kevin O’Malley, Elle’s senior VP and publisher, as one of them.

“From the moment we met with the Jaunt team we knew this was an opportunity we wanted to be a part of,” said O’Malley, in a statement. “New content experiences are core to Elle’s DNA and amplify our multi-channel offerings. And we love its consumer connectivity. It is original, immersive, and in this case, quite literally a 360-degree brand experience.”

Vanity Fair Cover Playfully Snookers Bill de Blasio

Score one for Michael M. Grynbaum. The New York Times City Hall bureau chief was the first to write about some weird truncated text adorning the red ball on the left.


While we’re at it, score one also for both VF spokesperson Beth Kseniak and de Blasio rep Rebecca Katz. Via email, they respectively joked that this is what you get for letting Kim Kardashian guest edit a magazine’s cover lines and that the fully completed billiard ball text in fact spells out not “Bill de Blasio Sex Tape!” but rather “Bill de Blasio Spandex Cape!”

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Wired Publisher Kim Kelleher: Being a Woman is a ‘Benefit’

kelleher122210In wide ranging interview with Digiday, Wired’s publisher Kim Kelleher opened up about what it means to be a woman in the magazine business. Her take? It’s a good thing:

…I can honestly say that being a woman in the industry now is a benefit. While I’ve always had people I watched and whom I appreciated, the concept of the mentorship didn’t actually take on a more concrete value to me until I was in my late thirties. I have more female mentorship relationships now than I ever had in my career. I feel like there’s a concerted effort behind women helping women, and that’s not to the detriment of men at all. I feel momentum behind women helping women at the senior executive level. I’ve never felt that in my career.

Kelleher also discussed the dangers of connecting luck with your career and dispensed some solid advice for anyone trying to achieve the level of success that she has had. “Work hard,” said Kelleher. “I don’t want to oversimplify this, but work hard. It matters. People notice.”

Check out the rest of the interview here. It’s well worth a read.

Time’s Person of The Year: ‘The Ebola Fighters’

Time has selected “The Ebola Fighters” as 2014′s Person of The Year. You will not read about this announcement anywhere else but here.

Nancy Gibbs, Time’s managing editor, made the announcement this morning on Today. ”These men and women did the hard and dangerous work in treating patients and protecting the rest of us,” Gibbs explained. In doing so, they displayed ”an exceptionally great amount of courage and kindness and bravery.”

The Ebola Fighters were chosen over a solid group of candidates that included the Ferguson protesters, president of the Kurdistan Regional Government in Iraq Massoud BarzaniTim Cook, Alibaba founder Jack Ma and Roger Goodell.

Stephen Colbert Covers EW as Gandalf, Bilbo and Legolas

At one point during the photo shoot for this week’s triple-cover Entertainment Weekly issue, which took place about a month ago, Stephen Colbert stepped through the doorway of a Manhattan studio. In full Gandalf costume and makeup, with a megaphone in hand, he tried to get the attention of folks streaming across the nearby High Line. “You shall not pass!” he exclaimed. ” Excuse me, excuse me… You, on the bridge. Read the sign. You shall not pass.”


For super fans of The Hobbit, the mission this week is clear. Starting Wednesday at newsstands in New York, LA, other major cities and airports, and by Friday in the rest of the country, three copies of the same EW issue can and must be purchased. (They are also available online.) Colbert revealed his Hobbit EW handiwork on Tuesday night’s Colbert Report. The fact that these covers, together with a cover story and interview of Peter Jackson both done by Colbert, are coming down the pike as his Comedy Central program wraps up only adds to the collector’s edition context.

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Nicole Kidman Covers Elle

Nicole Kidman is Elle’s latest cover star. In an interview, the 47-year-old actress says that she doesn’t consider it weird that she married Keith Urban after less than a month of dating.

“I’m spontaneous,” said Kidman. “I jump in. I kind of like getting married and then getting to know each other; I know that it sounds incredibly strange, but to me, it’s a more natural process.” Sounds like a smart decision to us!

The January issue of Elle hits newsstands December 16.

People Names Director of Photography

brandPeople has named Catriona Ni Aolain director of photography. Ni Aolain comes to People from Men’s Journal, where she held the same title. Prior to Men’s Journal, Ni Aolain worked for ESPN The Magazine for six years.

“We are thrilled that Catriona is joining People’s editorial team,” said Andrea Dunham, People’s creative director, in a statement. “Her experience directing top photographers and producing photo shoots for major media brands across multiple platforms is a major asset.”

Ni Aolain begins December 22 and will report to Dunham.

September Issue Sales Plummet

magazines_articleFor fashion magazines, the all-important September issue was hurt by Source Interlink Distribution shuttering. The company was one of the nation’s largest magazine wholesalers. As WWD reports, the major players — Cosmo, InStyle, Glamour, Vogue and more — all saw declines in single copy sales.

Cosmo — which sold the most September issues at 698,500 — experienced a drop of 35 percent compared to that same point last year. InStyle was down 26 percent, Glamour 49 percent, and Vogue’s sales were down 28 percent.

These weren’t the worst performers, however. That honor (?) belonged to Details and W. They sold only 35,277 copies and 31,963 copies, respectively, of their September issues.

W Wants Everyone to Remember Its Naked Kim Kardashian Cover

Stefano Tonchi, editor of W, was not a fan of Paper’s naked Kim Kardashian cover. Why? Because it made everyone forget about W’s naked Kim Kardashian cover, published in 2010.

Of course, that’s not what Tonchi said. He told The New York Post that W’s front page was superior to Paper’s because W “used” Kardashian, not the other way around.

“Everybody says, ‘Oh my God, look at the cover of Paper magazine with Kim Kardashian,’” Tonchi said. “I’m like, yeah, I think she is using them. We used her… It was Kim Kardashian being used by W, not Kim Kardashian using W. There’s a big difference.”

He doesn’t sound jealous at all!

Let’s just let Tonchi have this one. He came out on top in the Great Naked Kim Kardashian Magazine Cover Debate that only he was having.