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Listen to AOL CEO Tim Armstrong Fire Patch’s Creative Director During A Conference Call (JimRomenesko.com)
AOL chief executive Tim Armstrong fired Patch creative director Abel Lenz two minutes into Friday’s call with Patch employees. Lenz’s sin: Taking a picture of the CEO during his talk. Business Insider The call was supposed to be Armstrong’s attempt to rally the troops. During the first minute or so of the recording, Armstrong says things like: “If you don’t believe what I’m about to say, I’m going to ask you to leave Patch… We have to get Patch into a place where it’s going to be successful.” But then things go suddenly awry. At exactly two minutes into the recording, Armstrong addresses someone in the room with him. He says, “Abel, put that camera down, now.” Then, without taking a breath, Armstrong says, “Abel, you’re fired. Out.” Business Insider A few minutes later, Armstrong complained about leaks to the media. He said the leaks were making Patch seem like “loser-ville” in the press. He said, “That’s why Abel was fired… We can’t have people that are in the locker room giving the game plan away.” When media reporter Jim Romenesko tweeted at Lenz, he replied: “I appreciate the interest Jim, but I have nothing to share. Go Patch!” TechCrunch The stakes at Patch are high because AOL has promised it will see positive revenue by the end of the year, which is a tall order given its most recent earnings results. These cuts and shifts in strategy are drastic measures, but that’s exactly what’s required if Armstrong wants to make good on a promise of Patch profitability by year’s end. NY Post By some estimates, AOL has spent more than $300 million on Patch since 2009, and it has yet to turn a profit.
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