In the U.S., Dennis Publishing’s footprint had been reduced to The Week and Mental Floss. But it is of course for the vertiginous rise of Maxim magazine that the company’s flamboyant
chief executive chairman Felix Dennis will be most remembered here.
Although Felix loved the company of journalists and photographers, he never made the mistake of getting hung up on editorial. When Maxim was at its height in the United States, I sat with him while he went through a new issue, purring over every page of advertising, pulling out a gatefold and cackling, “You know how much they paid for that?”