Just how does a 17-year-old kid from Stratford, Ontario get this big, this fast? That’s the still worthwhile industry-side question underpinning Billboard‘s candy-striped cover story by Kerri Mason. The publication calls “Under the Mistletoe,” a Christmas-themed album arriving November 1 that is already responsible for a Facebook app and Bieber’s first-ever number one iTunes single, the singer’s most musically mature work to date.
The first cited explanation comes from Teen Vogue entertainment editor Danielle Nussbaum, and it’s a pretty good, albeit obvious, one. Her take:
“Justin Bieber is a pop culture phenomenon, and he got that way through social media. His fans made him famous, and he’s responded in kind by giving them every single piece of himself that he can. He’s created a brand, but also granted his fans a level of access that a lot of musicians just don’t.”