FishbowlDC TVNewser TVSpy LostRemote AgencySpy PRNewser GalleyCat SocialTimes

Season of Giving

ABC Scores with LA Skid Row Episode of Secret Millionaire

The new ABC-TV Sunday night program Secret Millionaire clocked in March 27th with an LA Skid Row themed episode. Thirty-six-year-old co-founder John Ferber (who sold to AOL in 2004 for $435 million) came to town last year and posed as a down-on-his-luck businessman forced to stay at a cheap downtown hotel and survive on a weekly allowance of less than $60.

Producers also had Ferber present himself as a documentary filmmaker chronicling volunteer work. The episode easily won its 8 p.m. time slot (10.5 million viewers) and marked the fourth consecutive time since the program’s March 6th debut that the series has claimed the female 18-to-49 demo. Post-airing, Ferber tells the Baltimore Business Journal he has been heartened by the response:

“The producer had said to me, and she was a very sweet woman, she was driving me to the airport in LA and she told me her goal through the whole objective was that it stimulated people to do more in the community and to help other people. I’ve received hundreds of correspondence from people who say basically that; they’re doing more.

Read more

Two Very Different Ashton Kutcher ‘Exclusives’

Over at today, it’s all sweetness and light as far as Ashton Kutcher‘s decision to sell a home he purchased in 2004 and then extensively renovated with the help of his dad. The realtor involved will donate part of his commission to Ashton and Demi’s charity, and tours of the home and special designer merchandise are also to be auctioned off via to raise further such funds.

But hold on a minute. Over at Radar Online, the sleazy headline blares “Ashton Kutcher Puts House Up for Sale Where He Had Alleged Affair on Wife Demi.” There’s only one problem; the text of the article directly contradicts the headline:

As previously reported, Kutcher was accused of having a steamy one-night affair with 21-year-old Brittney Jones – in the home he shares with  Demi Moore – after meeting her out one night at Lucky Strike bowling alley in Hollywood.

Read more

Luol Deng: No Autographs

Prolific commercial director Bryan Buckley made this spot with basketball player Luol Deng:

Bryan Buckley (Hungry Man) partners with Luol Deng to launch first ever commercial campaign for UNHCR giving an unheard viral voice to refugees in Sudan.

Read more Columnist Catches Up with ‘Facebook Pastor’

As part of her “On the Scene” duties, LA based contributor Shira Lazar blogs a weekly series of uplifting profiles under the moniker “Inspired Nation.” Today’s entry features a Q&A with Atlanta man of God Shaun King (pictured), also known as the “Facebook Pastor.”

Last year, in the wake of the Haiti earthquake, King launched, a campaign that partners with celebrities to raise money for island reconstruction efforts. Social media plays a critical role in the organization’s campaigns, right down to the way TwitChange defines an autograph. Explains King:

Since we launched in September our campaigns have received over 45 million hits and several million tweets. In our auctions, fans do not bid on classic items like autographs, but they bid on what we think is kind of like a modern day autograph – a tweet from their favorite celebrity – and all of the proceeds go to charity.

Read more

Glendale Firemen and Make-A-Wish LA

FBLA is a media partner of Make-A-Wish Foundation of Greater Los Angeles. We will be bringing you stories all season long about the children the organization assists.

We missed this one in our inbox. We don’t know HOW this could have happened. Firemen? We NEVER miss a chance to post pictures of firemen. Especially when they’re granting the wish of two children. Ah! We’re feeling faint. Call 911.

The Make-A-Wish Foundation® of Greater Los Angeles rang the end of 2010 with the final public wish celebration at The Americana at Brand in Glendale in honor of two brothers, Juan and Gerardo Rodriguez, as part of the 2010 Season of Wishes® campaign. 14-year-old Juan, whose wish was to go on a shopping spree received a $5,000 gift card while his 8-year-old brother wished to meet firefighters, which he got to do at the celebration when the members of the Glendale Fire Department surprised both brothers by entering the outdoor mall with lights flashing and sirens blaring. Both boys were later surprised with a ride in the fire truck to the Glendale Fire Station where they were invited to join the firefighters for dinner.

Read more

All Eliza Dushku Wants for Her Birthday is Donations

Actress Eliza Dushku (Dollhouse, Buffy the Vampire Slayer) is tweeting up a storm this week, trying to get the media and any individual with leftover Christmas money to support her 30th birthday charity cause. By December 30th, the Boston native is hoping to raise $30,000 for the construction of a rehabilitation center for former child soldiers in Uganda.

Host website is the good news, good endeavors hub launched by Island Records and tropical resort magnate Chris Blackwell. Dushku’s social media campaigning is paying off. Media coverage in the past few days has included, and others, while the tote board total is now quickly rising.

Read more

Make-A-Wish LA Goes American Girl

FBLA is a media partner Make-A-Wish Foundation of Greater Los Angeles. We will be bringing you stories all season long about the children the organization assists.

The Make-a-Wish Foundation® of Greater Los Angeles held it’s 9th public wish celebration last night at The American Girl Place at The Grove to celebrate 3-year-old Tara Carlson’s wish to have a tea party themed bedroom makeover. Tara’s bedroom makeover was sponsored by Danone Simpson Insurance Services and was completed the day before the event with the help from Larli Boal from Paradeisos. In the spirit of the wish, Tara, along with other attendees were invited to a tea party at The American Girl Place Café where they played dress up and sampled treats. As a final surprise, Tara was presented with The American Girl doll.

Read more

Bill Maher’s Christmas Video

We don’t believe in Oprah but we’re afraid of her. Bill Maher‘s a brave, brave man.

Make-A-Wish LA Sends Child to Hawaii

FBLA is a media partner Make-A-Wish Foundation of Greater Los Angeles. We will be bringing you stories all season long about the children the organization assists.

The Make-A-Wish Foundation® of Greater Los Angeles hosted its 8th public wish celebration last night at The Americana at Brand in Glendale with a luau to celebrate 16-year-old Jacob Barrett’s wish to go to Hawaii. The event was part of the foundations 6th annual Season of Wishes® campaign that aims to bring greater awareness to the foundation’s goal of making unprecedented number of wishes come true to children like Jacob. King’s Hawaii, who sponsored the wish, surprised Jacob and his family with Hawaiian shirts and a flip camera so they can record their adventure. In the spirit of the wish, Jacob, along with other attendees, were treated to a performance by Halau Keali’i O Nalani Hula Dancers and authentic Hawaiian food courtesy of Rutt’s Hawaiian Café.

Read more

Superheroes and Make-A-Wish Foundation

FBLA is a media partner Make-A-Wish Foundation of Greater Los Angeles. We will be bringing you stories all season long about the children the organization assists.

The Make-A-Wish Foundation® of Greater Los Angeles hosted its seventh public wish celebration as part of their Season of Wishes® campaign, last night at The Grove in Los Angeles to celebrate the granting of 3-year-old Daniel Ordaz’s wish to have a superhero playground with a spiral slide and monkey bars in his backyard. In the spirit of the wish, which was sponsored by the law firm McGuireWoods LLP, Daniel dressed up as his favorite superhero, Batman, and along with other attendees, went through a superhero training lead by the Brian Danner from the Best Party Ever.

Read more