Most of us both inside and outside the media world can appreciate the occasional (dated) joke about marijuana — but the world’s most popular weed is now big business, and some would argue that there’s no going back. For evidence, look no further than The Denver Post, the paper of record for the state that may now double as the safest place in the world to grow, sell and consume cannabis.
The Post launched The Cannabist, a vertical dedicated entirely to the business and culture of marijuana, in December 2013 right after Colorado passed laws legalizing what remains a tightly controlled substance in much of the United States and the world at large. The paper didn’t have to look too far to find a reporter who was more than ready to handle this new challenge.
Ricardo Baca, a veteran journalist who worked on the Post staff for more than a decade as a music critic and entertainment editor, now has a new title to add to his resume: the first American journalist dedicated to covering all aspects of the (legal) marijuana industry.
He spoke to us about challenges, controversies and day-to-day operations at his high-profile gig. Read more