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So What Do You Do?

So What Do You Do, Ricardo Baca, Marijuana Editor for The Denver Post?

RicardoMost of us both inside and outside the media world can appreciate the occasional (dated) joke about marijuana — but the world’s most popular weed is now big business, and some would argue that there’s no going back. For evidence, look no further than The Denver Post, the paper of record for the state that may now double as the safest place in the world to grow, sell and consume cannabis.

The Post launched The Cannabist, a vertical dedicated entirely to the business and culture of marijuana, in December 2013 right after Colorado passed laws legalizing what remains a tightly controlled substance in much of the United States and the world at large. The paper didn’t have to look too far to find a reporter who was more than ready to handle this new challenge.

Ricardo Baca, a veteran journalist who worked on the Post staff for more than a decade as a music critic and entertainment editor, now has a new title to add to his resume: the first American journalist dedicated to covering all aspects of the (legal) marijuana industry.

He spoke to us about challenges, controversies and day-to-day operations at his high-profile gig. Read more

Mediabistro Course

Children's Picture Book Writing

Children's Picture Book WritingStarting September 15, this part lecture, part workshop course will take you through the process of outlining, writing, editing, and submitting a children's picture book. Taught by a published children's book author, Dashka Slater will teach you how to write in pictures, hook readers and editors with your story, apply the nuts and bolts of marketing, and more. Register now! 

So What Do You Do, Rina Stone, Creative Director at InStyle?

Rina-StoneAs creative director of InStyle since 2007, Rina Stone has seen her purview expand from the pages of a magazine to an entire brand universe that now encompasses everything from apps to stilettos (created as part of an ongoing collaboration with Nine West). And the hot-off-the-presses September issue is an even bigger deal than usual this year, as its 700+ pages celebrate not only fall fashion but 20 years of InStyle‘s signature inspirational yet attainable approach. As for how she balances multiple projects and tasks, Stone is quick to credit her fellow InStylers. “None of this work would be possible without the huge contribution of the many talented art directors, designers and photo editors on my team,” says Stone. “They can switch gears in an instant from a magazine feature to a digital mini book to — believe it or not — a behind-the-scenes video. They rock!” Fashionably speaking, agility is the new black. Read more

Anne-Marie O’Neill’s Journey From Newspapers to People to

Anne-Marie-O'Neil-articleIt is a difficult task to move halfway across the world. However, Anne-Marie O’Neill did just that when she left Time in Sydney, Australia, to begin working at People in New York. (Her background included a stint as national correspondent for all of Rupert Murdoch’s metro daily newspapers.) After serving as a writer and editor for several years doing hard news and features, the transition to celebrity journalism was “easy and fun,” said O’Neill.

When the celeb grind got to be too much for the mother of twin boys, she made another move within Time Inc. to work on Real Simple as deputy editor. Of her varying editorial roles, O’Neill said:

Having a background as a reporter, getting training on newspapers, was incredibly valuable and has been valuable my entire career, whether it’s reporting on fashion or beauty, or anything. What I’ve always loved about this job is the variety, so I never felt stuck in a particular niche. I’ve always felt like I can apply the skills that I’ve earned and learned to whatever’s thrown at me. I’ve been lucky to have that kind of training.

Now, the print veteran has made yet another transition. She moved to the West Coast to help launch parenting/lifestyle site, where she serves as general manager.

For more on O’Neill, including her thoughts on traditional journalism, read: So What Do You Do, Anne-Marie O’Neill, General Manager of

So What Do You Do, Christian Baesler, VP of New Media at Bauer Media Group?

christian-baeslerFrom 2013 to 2014, Bauer Media Group’s digital properties in the United States have experienced explosive growth. The company reports that‘s unique monthly visitors grew organically by 745 percent, by 436 percent and the teen group (which includes J-14, M, and Twist) by 264 percent. On a monthly basis, Bauer’s digital teen division sees 5 million unique users. Three months after the relaunch of, the magazine became the fastest growing magazine on Facebook, with more fans than publications like BuzzFeed, Us Weekly and People.

These numbers are impressive by themselves, but even more remarkable considering that just a couple of years ago Bauer in the U.S. did not have a real online department. The company’s success in print — in the U.S., Bauer sells more magazines at retail than any other magazine publishing company — left a hole in its business model in the digital space. As a result, Bauer recruited Christian Baesler from a management post at Bauer Media Group in Germany to take on the formidable task of revving up the company’s online activity. Between the incredible growth that these sites have seen and the fact that major advertisers like Coca-Cola, Adidas and Rimmel London are taking notice, it’s clear that Baesler has proven just how invaluable digital is for Bauer.

After the jump, Baesler discusses the ingredients to the digital department’s success, Bauer’s social media strategy and what the public can expect from the upcoming roll-out of the new and improved

Read more