This morning at 2:50 a.m. PT, Nikki Finke leveled a bunch of Miley Cyrus-like accusations at The Hollywood Reporter. Relying on data compiled by parent company PMC, she claimed that the bulkhead of THR‘s latest monthly uniques and page views connects to the Hollywood trade world’s equivalent of twerking at the VMAs.
There’s only one problem. Her top-viewed September/October THR articles list (above) is completely different from the one shared in response by The Hollywood Reporter (see below). For example, Justin Bieber appears at both ends, but on the PMC list it’s articles about plastic surgery and the song “Believe” while THR lists a Batman vs. Superman-related post.
So who’s right? The logical assumption is that THR has a better handle on its own Web stats. But we also figured that PMC must be pretty sure about its methodology to tell Finke it was OK to publish this internal data.