Paris Hilton hasn’t even slipped off her perp-walk pumps, but GSN.com has her paying her debt to society in an online game.
The Prison Life: Paris features an animated Hilton making license plates, that feature such phrases as PRTYGRL, ABUVLAW, DUI4ME, DRV2FST and PRVTCEL. John P. Roberts, GSN’s Sr. V=P of Digital Media & Interactive Entertainment, is the originator of the game.
‘Tis the season of consumer madness. Of people lining up for days outside Best Buy and Circuit City for the chance to spend the equivalent of some countries’ GNP on a PS3. Of people getting into scuffles. Of people getting shot. We expect that. It is, after all, almost Christmas.
But our jaws dropped when we saw a recent “South Park” episode in which Cartman, unable to stand the anticipation of the launch of the Nintendo Wii, freezes himself to, you know, make the time go by faster.
How does a PR agency buy that kind of buzz?
The answer is simple: They don’t.
“The South Park episodes happened completely unexpectedly and on their own — we had no role in that,” Perrin Kaplan, Nintendo of America’s VP of marketing told FBLA.
What they do have a role in is getting normal, showered, employed people to act like morons in anticipation of a toy going on sale. To explain how buzz spills from Ain’t it Cool News to Fit For Kids, Perrin agreed to illuminate the insidious world of brainwashing, er, marketing:
RockStar Games, in conjunction with Team Bondi, has a video game for people who might not bee all that into games. A detective thriller, it’s set in 1940s Los Angeles:
L.A. Noire blends action, detection and complex storytelling and draws players into an open-ended challenge to solve a series of gruesome murders. Set in a perfectly recreated Los Angeles before freeways, with a post-war backdrop of corruption, drugs and jazz, L.A. Noire will truly blend cinema and gaming.
Developer Brendan McNamara was looking for help:
We still need more help so if you’re a big Chandler, Hammett or Ellroy fan and still love making video games please get in touch.
FBLA would love to help, but we’re here and they’re in Australia.
Grand Theft Auto is officially art. Rockstar Games had been sued by the owners of an LA strip club, who felt that the Pig Pen was too close to their own Play Pen. But US District judge Margaret Marrow ruled:
Defendants’ use of the Play Pen trade dress and trademark bears some artistic relevance to the game, and does not explicitly mislead consumers as to the source or content of the game.
So with this and the Hot Coffee ruckus behind them, Rockstar can gear up for the release of Bully and the accompanying media squwaks.
E3 (or for the uninitiated, the Electronic Entertainment Expo) is upon us, literally choking the streets with geeks.
And, as usual, a cacophony of announcements shouted from the holy minarets of the PlayStation. Among them:
– “World of Warcraft” a game that’s responsible for the demise of countless happy marriages due to its utterly immersive and massively multiplayer qualities, might become a movie. Warner Bros. Pictures-based financier, Legendary Pictures is developing the game for a film.
– In a stunning bit of chiasmus, news of a videogame becoming a movie is followed by news of a movie becoming a videogame: “Hellboy” the campy 2004 action movie directed by Guillermo del Toro is set to become a game at Konami - and one with del Toro developing with comic book creator Mike Mignola, no less. (At right: Ron Perlman, part of the KZLA “Save a horse, ride a Hellboy.” ad campaign.)
– Michael Mann‘s “Heat” may also be coming to your living room console.
We’re getting carpal tunnel at the mere thought of it.