TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Catfish’s Cone of Silence

catfish movie.png

Don’t read about it. Don’t even think about it. Talk about it, God forbid, and you’re the biggest asshole on the planet.

Sorry, the marketing campaign for the film “Catfish” is pissing us off. We just got this press release for a Cinefamily screening next month:

The filmmakers of Catfish — the most buzzed about film at Sundance this year — urge you not to say what the film’s about, and we agree. In fact, we urge you to resist Googling it, resist looking it up on Yahoo — don’t even ask Jeeves! Catfish is a film that people can ruin for you, either by “spoilers,” or more importantly, the strength of their opinions — part of the fun of the film is putting together your own point of view.

If you feel that strongly about it, why cut a trailer?

Maybe we’re just pissed because we didn’t know about the film and now we feel like we have to see the damn thing. Our feeble mind (yes, we have a hivemind) was successfully toyed with.

We don’t want to ruin a cool film for anyone, and we don’t want it ruined for us. But can someone honest out there tell us whether this campaign is total bullshit? Can we really not talk about Catfish? It’s important to us to figure this out, and we’re not entirely sure why.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!