TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

LA TV Stations Reap Election Ad Bonanza

LA Times TV industry beat reporter Meg James has the lowdown on a different kind of boffo BO, though some might argue that it still involves a bunch of 3-D jackasses.

Via the newspaper’s Company Town blog, James tips her own story about some staggering figures being compiled by Wells Fargo Securities media analyst Marci Ryvicker:

Ryvicker found that LA stations had collected $105 million [in political ad spending] by the third week of September – three times as much as New York stations. And that was before the candidates’ spending sprees kicked into high gear. By the time election season is over, LA stations could take in as much as $150 million in political money.

Should LA broadcast affiliates as a whole hit that $150 million mark, it would put them for reference’s sake slightly ahead of The Last Airbender on the 2010 domestic theatrical box office receipts list. Sounds about right.

And what’s good for the eBay goose is evidently good for the Internet gander. When we skipped over to BoxOfficeMojo.com to check the BO stats mentioned above, the ad sitting at the top of the page was a 728-by-90-pixels anti-Meg Whitman screed paid for by the California Labor Federation.

Mediabistro Course

The Art of the Book Review

The Art of the Book ReviewStarting August 4, learn how to get paid to write reviews that will influence the publishing landscape! Taught by a Publishers Weekly book critic, you'll learn how to recommend a book to its audience, write reviews of varying lengths, tailor a review to a specific publication and more! Register now!