TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

‘Chaos’ Under New Editor at Women’s Health?

womens health and fitness magazine01.29.091.jpgA tipster informs FishbowlNY that Rodale‘s Women’s Health is in “chaos” under new editor Michele Promaulayko. The former Cosmopolitan executive editor has been on the WH job for three weeks but has yet to meet with the full staff and rumors are swirling that she’s going to replace departing or fired staff with people she worked with at Hearst.

Features director Nicole Beland jumped ship to become executive editor at Cosmopolitan and we hear she’ll be replaced by current Cosmo deputy editor Lesley Rotchford. Beauty editor Liesa Goins has been let go and talk around the office is that former CosmoGirl!-er Molly Nover will replace her.

There’s also some discussion that Promaulayko wants to drastically change the look of the book, making it nothing like inspiration, Men’s Health. The April issue — currently closing — is her first one in charge.

After a three-month search, Promaulayko replaced launch editor Tina Johnson. Women’s Health started strong but has since fallen on hard times along with the rest of the industry, with ad pages down 1.9 percent in the fourth quarter of 2008, compared to the same period on 2007, according to Publishers Information Bureau data.

We contacted WH PR for comment but have yet to hear back.

Mediabistro Course

Freelancing 101

Freelancing 101Starting August 18, learn how to manage a top-notch freelancing career in our online boot camp, Freelancing 101! Through a series of weeklong webcasts, you'll hear from freelancing experts who will teach you the best practices for a solid freelancing career, from the first steps of self-advertising and marketing, to building your schedule and securing new clients. Register now!