The trio are backers of the company Dog for Dog, which recently paid $45,000 to have its gluten-free canine snack bars plastic-wrap bundled with The Hollywood Reporter. Only problem: some of the magazine’s two-legged subscribers thought it was a snack for them:
The president of one television studio chomped into it, as did one of his subordinates. A senior publicist at PMK-BNC tossed the bar into a drawer and started eating it a week later for a snack. This reporter did the same thing.
FishbowlNY is a little disappointed that neither the TV exec nor the PMK flack wanted to go on record with Barnes about munching on a blueberry-flavored Dogsbar. The latter could have bowed down to a PR campaign too well done.