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USA Today Highlights a Kinder, Gentler Chick-fil-A

ChickfilaLogoFantastic lede and equally fantastic rest-of-story from USA Today marketing reporter Bruce Horovitz. His feature article begins as follows:

ATLANTA — Chick-fil-A is finally crossing the road.

As the company prepares to expand to New York, Chicago and beyond, Horovitz got an exclusive look in Atlanta at the company’s new test kitchen and chatted with CEO Dan Cathy, whose controversial 2012 comments about gay marriage sparked nationwide protests.

Can a company admit its mistake(s), change with the times and be forgiven? We think so. “All of us become more wise as time goes by,” Cathy told the reporter. “We sincerely care about all people.”

The fast food chain is today, also, officially rolling out a new Millennials-targeted grilled chicken line that Horovitz writes is based on 12 years of R&D. Much like the Colonel’s secret recipe, the company is protecting its new “super-secret” grilling techniques by forbidding any photographs of the kitchen equipment. Full Horovitz USA Today article here.

Previously on FishbowlNY:
Researcher Takes Issue with LA Times Chick-fil-A Coverage

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