TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

China Shreds Millions of Counterfeit DVDs

First off, we never knew that China had a government agency called the National Office of Eliminating Pornography and Illegal Publications. But it sounds about right.

Secondly, we would loved to have been a David Cronenberg fly on the wall at today’s DVD destruction as reported by LA Times Beijing correspondent Barbara Demick. Apparently, the Beijing affair was one of 31 such events held across the country today to show that China is serious about not permanently pissing off Hollywood. Writes Demick:

As the music switched from jazz to a marching anthem, officials filed onto a red-carpeted stage. In front of them were the condemned: thousands of pirated DVDs, most of them Hollywood fare, with Raging Bull, Kill Bill, Alvin and the Chipmunks, and Jaws visible on top. Riot police in helmets stood guard.

After a few speeches, the officials donned white rubber gloves and protective goggles and took their place behind machines resembling wood chippers. The police handed them bins filled with DVDs that the officials fed a few at a time into the machines, which with a terrific noise spit out slivers of polycarbonate plastic.

Chinese officials tell Demick a total of 26 million pirated DVDs were earmarked for destruction nationwide, while the operator of a Beijing pirated DVD store says three-quarters of such establishments have closed and that his days also seem to be inevitably numbered.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!