Chuck Cordray Leaves Hearst Magazines For Pitney Bowes’ Startup Volly
Chuck Cordray, one of Heart Magazines top digital executives for the past five years, is leaving to become president of Pitney Bowes’ recently formed Volly, paidContent reports.
The purpose of Volly is to enable consumers to organize all their annoyingly separate billing statements, magazine subscriptions, and catalogs into one digital portal… which makes it a direct competitor of Hearst’s own new digital billing organizer Manilla, that Hearst unveiled last month.
The account and billing world is something of a new direction for Hearst, a move likely intended for the publisher to counter the diminishing amounts it receives from its traditional source of revenue, advertising. But for Volly’s parent company Pitney Bowes, account and billing management is its bread and butter. Now it’s hiring a veteran of the publishing industry to help stave off publishers from encroaching on its turf.
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