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CNBC Gets A Peek Inside SI‘s Swimsuit Issue

bar-refaeli-sports-illustrated.jpgEver wonder how the most profitable single-issue magazine in the world comes together?

With its one-hour special next month, “Business Model: Inside The Sports Illustrated Swimsuit Issue,” CNBC will show you just how Sports Illustrated creates the one issue a year that last year generated seven percent of Time Inc. News Group’s annual revenue.

CNBC’s sports business reporter Darren Rovell got the highly coveted job of introducing viewers to the Swimsuit Issue’s six tropical photo shoot locations and 18 models wearing next to nothing. The documentary also looks at the history of the issue, which debuted in 1964, and caught up with famous models who once graced its pages, including Cheryl Tiegs, Carol Alt and Kathy Ireland.

Explains CNBC:

“The one-hour documentary looks at the history and unparalleled success of the Sports Illustrated Swimsuit Issue, which continues to print its own profits even amid an economic downturn and a troubled period for the publishing industry. The issue…has become over the years a billion dollar multi-platform empire that Fortune 500 companies clamor to be associated with. Rovell interviews executives with Miller Lite and Pepsi about being part of what’s been dubbed ‘the print Super Bowl of advertising.’”

The special will air on February 9 at 9 p.m.

Previously: SI Swimsuit Edition Proves To Be Fat Cash Cow

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