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Col Allan Urges Australian Newspaper Editors to ‘Rely on Their Instincts’

The temporarily reassigned New York Post EIC has spoken Down Under. Addressing about 60 News Corp. Australia newspaper editors gathered Wednesday at HarperCollins headquarters in Sydney, Col Allan delivered an emphatic ten-minute rallying cry.

From a report by The Australian‘s media diarist Nick Leys who, it should be noted in this case, works for the execs he is reporting on:

Allan urged them to rely on their instincts about their newspapers and what readers want and to not be beholden to “the data”.

And he told the editors and senior editorial staff from around the country that their newspapers had become too similar and they needed to produce titles that were differentiated from each other.

News Corp. Australia CEO Kim Williams also spoke at the gathering. One attendee told The Australian that Allan’s remarks felt like “the sort of speech Rupert Murdoch would deliver.”

Previously on FishbowlNY:
NY Post Editor Col Allan Being Sent to Australia

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