TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Competitor Leads Top Five First-Half Ad Page Winners

Competitor – a magazine for elite athletes – is (fittingly enough) leading all monthlies for first-half ad page gains. The magazine posted an almost 50 percent increase in ad pages from January through June 2011, compared to the same period in 2010.

Andy Hersam, Publisher/Executive Vice President of Media for Competitor, tells min that the magazine has filled a void:

When we launched Competitor as a fully national brand in early-2010, we set out to capture and engage what we believe is marketing’s most desirable consumer: the endurance athlete. Runners, cyclists, triathletes are health and wellness overachievers. They are also one of the youngest, most active and affluent consumer groups of scale. We built it. And they have come.

For more check out minonline, but the top five monthlies – sorted by highest percentage for ad page gains – are listed after the jump.

Mediabistro Course

Freelancing 101

Freelancing 101Starting August 18, learn how to manage a top-notch freelancing career in our online boot camp, Freelancing 101! Through a series of weeklong webcasts, you'll hear from freelancing experts who will teach you the best practices for a solid freelancing career, from the first steps of self-advertising and marketing, to building your schedule and securing new clients. Register now!