Condé Nast Says No To Pay Walls

While many publications are either erecting or planning to build pay walls for their online content, Condé Nast says the company has no current plans to follow suit.

Speaking at the Bloomberg BusinessWeek 2010 Media Summit, Julie Michalowski, vice-president for business development at Condé Nast, shared the company’s thoughts on pay walls:

All of a sudden walling off our content and saying you can’t have it, I don’t think that’s the right strategy.

What we want to continue to do is to build digital relationships so that we can have a multi-channel relationship with our consumers that includes print and includes other ways that they want to access us.

Coné Nast’s titles have already been looking into ways of expanding their content across different platforms, with GQ preparing an iPad version of their magazines, and Vogue introducing an advertiser-friendly iPhone app called “Vogue Stylist.”

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