Craigslist founder Craig Newmark just published the results of a survey he commissioned on public trust of the media. The results are shocking. Not just the fact that only 22 percent of people find newspapers a “very credible” source of information. But that 21 percent of people somehow consider cable and network news “very credible.” People do realize that newspaper reporting is what drives the cable news cycle, right? That and useless celebrity ephemera.
Anyway, here’s Newmark’s credibility breakdown by political party, gender, race and age.
Newmark’s survey also asked respondents what they considered the most valuable trait in a news source. Nearly 50 percent said “trustworthiness.” After that came “in-depth analysis.”
Investigative reporting, which is quite different than analysis, did not seem to be a survey option. Neither did accuracy. “Being first,” however, was pretty far down the list. Only six percent of people thought that mattered much. Which is probably why so many people watch cable news.