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Cumulus’ 94.7 Conducts Weekend Stunt Ahead of Tomorrow’s New Format

Cumulus ended its WPLJ simulcast with new acquisition 94.7. The station with call letters WRXP began the final push before it debuts the new format.

The station will unveil its format of choice tomorrow morning, fittingly at 9:47 a.m.

Until that time, Cumulus is having some fun with listeners. In an entertaining stunt called “Wheel of Formats,” it is spending the weekend spinning the wheel of possible genres. Some are serious contenders, while others are completely throwing everyone off.

For example, the short previews take listeners from a Michael Jackson station to all Disco music. There was the comedy format, and separately “Weird” Al Yankovic and his pop parodies, along with a Beatles “Fab Format.” Those are in the extremely unlikely category, as are the 24/7 polka tunes.

But, a stronger contender is a country format. The “wheel” landed on a pair of country possibilities–one featuring Nashville “legends,” with the other highlighting current artists.

Also, on the station during this weekend was the whimisical all-New Jersey music, with songs from Bruce Springsteen, Frank Sinatra, Frankie Valli and The Four Seasons, and Whitney Houston. Her signature, I’ll Always Love You segued into a Love Songs format.

Smooth jazz, last heard in New York at 101.9 WQCD, was given consideration.

Sister station WPLJ morning hosts Scott Shannon and Todd Pettengill were the taped “wheel spinners.”

Stay with FishbowlNY. We’ll update the site tomorrow with the winning sound.

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