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Cumulus Positioning NASH FM as National Country Radio-Lifestyle Flagship

NASHFMLogoIf there were a couple of country and western songs in the rotation about battling 2013-14 winter blizzards and the #polarvortex, chances are the following numbers would be even more impressive. But as it stands, Bloomberg Businessweek staff writer Felix Gillette frames the radio stats as solid:

In December 2013, according to Nielsen (NLSN), 94.7 Nash FM reached 988,000 cumulative listeners, making it the 19th most popular station in the New York region. That’s still well behind such New York mainstays as No. 1 ranked 106.7 Lite FM, (5.3 million listeners), No. 7 ranked Hot 97.1 FM (2.5 million), and 15th-ranked WFAN-FM sports radio (1.7 million).

According to Gillette’s piece, the performance of NASH FM is on track to exceed Cumulus’ initial break-even expectations and become profitable sometime later this year. The 94.7 FM station is also the flagship for a growing national network of re-branded Cumulus stations in Detroit, New Orleans and elsewhere. Recently, the company sponsored a “Nash Holiday Bash” at the Beacon Theatre and has an ongoing lineup of local concert events.

There’s also some intriguing media news in the Gillette article. Cumulus Media CEO Lewis Dickey told the reporter that the timetable for transforming American Media publication Country Weekly into Nash magazine is Q1 or Q2 of 2014. The way things are going, we wouldn’t be surprised if in the near-future there is a marquee promoting an appearance by Crosby, Stills and NASH FM. Read the rest of Gillette’s item here.

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