Marlene Kahan, the head of ASME (American Society of Magazine Editors), has launched a campaign to “Punch Out Parkinson’s” via public service announcements in magazines. This makes a lot of sense, considering, as she put it “I have the magazine world in the palm of my hand.”
The launch party for the campaign was last Thursday (April 27th) at the well-appointed multi-bazillion dollar Upper East Side home of William Reilly, former head of Primedia and now head of Aurelian Communications. At the media-star-studded event, Kahan announced that her campaign has so far raised $25 million worth of Public Service Ads in 20 magazines/media outlets, including AARP’s magazine, Adweek, Business Week, Cooking Light, Edutopia, Forbes, Gourmet, Harvard Business Review, Kiplinger’s, People, Prevention, Success, Travel & Leisure — and mediabistro.com. Not bad for a night’s work!