Glam.com CEO Samir Arora — whose network of women’s lifestyle and fashion blogs is backed by over $11 million in private equity — says the site will become number one in the fashion category on the Web next month. Glam.com is already bigger than Style.com, he says.
“We will be bigger than anyone in July,” Arora told FishbowlNY over coffee. The always impeccably dressed Arora has some experience in building big Internet ventures — he built Tickle.com, which he sold in 2004 to Monster.com for a pretty penny, after developing a similar money-maker with a company called NetObjects earlier. He says he got into this because he sensed a business opportunity that wasn’t being exploited on the Web. And because he loves fashion.
Glam.com, which Arora launched eight months ago, has already attracted some big advertisers, like Gucci, Target and — surprisingly — Cosmopolitan, which would seem to be a competitor. The site brings together “affiliate” fashion blogs — which accounts for much of Arora’s traffic claim — sells ads across them and shares in the content and revenue.