Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.
Not that long ago people were scoffing at the use of Twitter as viable tool for journalism. Well maybe not so much anymore! The terrorist siege in Mumbai over the weekend has proven once again how useful the mirco-blogging platform can be for reporters. Both the Times and the WSJ have run pieces on it in the last few days (during the height of the attacks we noticed the Times‘ Brian Stelter reaching out to anyone in Mumbai via Twitter). Jay Rosen noted (via Twitter) that the WSJ had managed to do the “Mumbai-on-Twitter story without all the “is this journalism?” hysteria.” Per the Times:
At the peak of the violence, more than one message per second with the word “Mumbai” in it was being posted onto Twitter, a short-message service that has evolved from an oddity to a full-fledged news platform in just two years.
Those descriptions and others on Web sites and photo-sharing sites served as a chaotic but critically important link among people across the world — whether they be Hasidic Jews in Brooklyn tracking the fate of a rabbi held hostage at the Nariman House or students in Britain with loved ones back in India or people hanging on every twist and turn in the standoff while visiting relatives for Thanksgiving dinner.
Barry Blitt, the cartoonist responsible for the New Yorker‘s controversial terrorist fist-jabbing cover, among others, returns this week to “vet” Barack Obama. Of course this time around “Vetting” refers to the all important decision of picking a “first” puppy — thus far we know they want a mutt, but that it needs to be hypoallergenic and won’t be a girly dog. The cover may not be all that far off the mark, actually, turns out the original meaning of the word “vetting” was to to “submit an animal to examination by a veterinarian.”
Well it’s been a rather glum few months leading up to this year’s Thanksgiving — with the small exception of one historical Presidential election! — filled with seeming endless layoffs and foldings. Of course, four days of turkey and leftovers does tend to make everything feel slightly less dire. Also! We still have a thriving job board, and classes, and panels etc. In the meantime, happy holidays, safe travels, and for your viewing enjoyment our favorite television Thanksgiving moment. The full episode is after the jump for those of you who may need a longer break from the dinner table sometime tomorrow afternoon: “As God as my witness, I thought turkeys could fly!”
The New York Observer is running a profile on “Blogger, professor, and media consultant” Jeff Jarvis (parts of which, having to do with Bill Keller, Jarvis apparently has some issues with). Here’s some of his advice regarding how media people might approach and uncertain, quickly-changing future:
We should embrace change…Instead, too often we fight change. That’s the nature of organizations and institutions that hold power. Change might mean losing power. The great and magnificent irony of online — this would really send [Ron] Rosenbaum’s spine up — is that in my blog, in what I call Jarvis’ Law, is that I say if you give people control, we will use it. If you don’t, you lose us. The counterintuitive way of the Internet age is when you give up control, you win. The old way was to maintain control to win.
Last night we dropped by Thrillist‘s 3rd anniversary party at a packed club somewhere on Varick St., which we identified a few blocks away based on the hordes of people standing outside waiting to get in. Somehow we slipped the line only to discover that there were hordes of people on the inside too! Thrillist is very popular! They also happen to be the folks who flew us to Vegas for 36hrs last June. Viva etc.
We hearing that NBC Sports cut a number of staffers who worked on the Notre Dame halftime show at 30 Rock after the broadcast this past Saturday, the last of the year. NBC Sports televises at least six Notre Dame home games per year. We haven’t been able to confirm the number of staffers let go, but it’s likely not more than a handful.
The cuts come at a time when NBC Universal is trying to reduce its budget by $500 million next year.
In June, NBC and ND reached an agreement to extend the broadcasts through the 2015 season.
We contacted NBC Sports PR for confirmation but have yet to hear anything back. We’ll update when we do. If you have any additional information, email us.
By Blake Gernstetter on November 26, 2008 11:32 AM
Newspaper industry veteran Henry “Buzz” Wurzer posted a scathing 16-point checklist outlining his take on how newspaper publishers should solve the current news crisis. His first order of business? “I would fire myself as publisher.” Wurzer, whose 40-plus years in newspapers span from the Tribune Co. to Hearst and include digitally-focused roles, tells publishers he would “aggressively and continuously promote my brand” and “unify all my existing and future channels of news, information and advertising in both digital and print formats.”
There you go people — brand management and unification.
Create a social media strategy, launch your campaign, and track the results in our 
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