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Archives: November 2010

The New York Observer Hires Kat Stoeffel

Add a new name to the revolving door at The New York Observer: Kat Stoeffel is rising from intern to online staff writer at the paper. Read managing editor Aaron Gell’s memo to staff, via Runnin’ Scared, after the jump.

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Richard Branson’s Virgin iPad Mag Takes Off Tomorrow

Sir Richard Branson didn’t get his name on Forbes 2010 list of billionaires without making a few waves along the way.  Tomorrow the British industrialist will add another accomplishment to his well-publicized portfolio by launching Virgin’s digital magazine, Project, at a press conference in New York.  Paidcontent.org’s Robert Andrews reports that Virgin Digital Publishing group tasked former FHM UK editor-in-chief Anthony Noguera to produce the new mag alongside Branson’s daughter Holly.

Project’s debut edition will feature a video of actor Jeff Bridges from Tron on the cover – an unconventional move that will certainly raise the magazine’s production costs.  Project is positioning itself to rival to News Corp.’s soon-to-be released digital newspaper, The Daily, and — according to a company statement — will offer a truly unique user experience:

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Entertainment Exec Fashions Wedding Video Hit

As Digital Development Executive at Endemol, the world’s largest independent TV production company, Adam Besserman spends his days crafting online content. So when it came time to spruce up a recently sent out electronic invitation to his upcoming July 2011 nuptials with actress Elana Schwarzman, he decided to create an original, full-length trailer in the style of The Purple Rose of Cairo.

Teasing the wedding under the title Save the Date, the trailer – shot over a weekend at the Beverly Cinema and other LA locations – sees Schwarzman stepping off the movie screen and causing havoc. The three-minute video is quickly gathering viral steam and has been met, says Besserman, with surprisingly emotional reactions.

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Veranda Names Alexa Wilson Executive Director Of Marketing

Veranda has hired Alexa Wilson to become its executive director of marketing, a new position at the magazine.

Wilson has previously worked as the executive director of marketing for Marie Claire, Elle‘s marketing services director, and director of promotions and marketing at Men’s Health. She has also worked at Time Inc, holding marketing posts at Fast Company, Fortune Small Business and Money magazines.

Outside Magazine Launches Its Outside + iPad Edition

Outside has debuted  Outside +, a special iPad-exclusive edition of the magazine. The complete November issue is available for free via the iTunes store. Its next issue, December 2010, will be available for $3.99 per issue.

Powered by Adobe, Outside + features enhanced stories, exclusive videos, photo galleries offering 360-degree views, and interactive articles. The November edition features 25 percent more content than Outside‘s print issue, including six videos, several of which are produced by the Outside Television Network, the magazine’s national television network.

Fashion Tips and Weather Forecasts, Together at Last: StyleCaster Partners with AccuWeather.com

Today New Yorkers can rest assured that frizz is unlikely for all hair types.  StyleCaster, a digitial media company based in New York, has announced that it will partner with AccuWeather.com to bring fashion and beauty content to the weather-focused site.

“The topics of weather and fashion have always been intrinsically connected,” said StyleCaster CEO Ari S. Goldberg in a statement. “Partnering with AccuWeather.com is a natural fit and StyleCaster is pleased to provide its premium content to enhance AccuWeather.com’s lifestyle offering.”

Founded in 2008, StyleCaster Media Group is backed by Cleveland Cavalier owner Dan Gilbert and recently launched The Masthead, a platform for connecting indie publishers to top-tier advertisers.  By pairing lifestyle with weather updates, StyleCaster could similarly help the weather site attract more relevant advertising, as well as opportunities for e-commerce.

The editorial content will appear in the Home and Garden section with headlines like “Fall Must Haves,” and “How to Get a Natural Flush: No Wind Required” posted next to AccuWeather.com’s handy “Frizz Forecast” chart. Not a bad way to get some Cyber Monday shopping done while pretending to check the road conditions.

“AccuWeather.com strives to deliver the best possible content that connects the dots between weather and lifestyle for all users,” said Jim Candor, senior vice president of digital media, AccuWeather.com in a statement.  This is in addition to charts that outline the best day for mowing the lawn or standing at the bus stop.  ”Working with great partners like StyleCaster,” he added, “we can provide users on both of our sites with a useful blend of breaking weather and latest fashion information.”

Robert Wagner to Help Reboot Charlie’s Angels

Showbiz 411 columnist Roger Friedman has a good Hollywood exclusive this morning. Robert Wagner, suave star of many delightful film and TV classics as well as a recent author, has been hired to voice the part of Charlie in a new TV version of Charlie’s Angels.

As Friedman notes, there’s a very good reason why Wagner might be involved:

Wagner’s participation in the new Charlie’s is no coincidence. In the real world, Wagner and the late Natalie Wood owned 50% of the original TV series through a deal with Spelling-Goldberg TV. A couple of years ago, Wagner sued over rights to the movies, too, but lost on appeal. It’s presumed his first deal, for the TV series, still stands.

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Prevention Names Two New Senior Editors

According to a company press release, Prevention editor-in-chief Diane Salvatore has tapped Siobhan O’ Connor and Jessica Branch for senior editor positions.  Salvatore said she is excited to bring some new blood to the popular healthy lifestyle magazine:

I’m very pleased to announce Siobhan and Jessica as additions to the Prevention team. Their talents will enrich even further the quality of Prevention’s editorial coverage and creativity, and continue our tradition of great reporting, service, insight and advocacy for our 10 million readers.

Prior to joining Prevention, O’ Connor served as Good magazine’s features editor and also was deputy editor at King.  Branch most recently worked as a freelancer and was the senior news editor at Good Housekeeping since 2007.  O’ Connor will begin work at Prevention today and Branch will join the staff on Wednesday.

For Your Consideration: Younger, Better-Looking Oscar Hosts

The analysis has begun with a vengeance as to a) why the Academy has chosen this morning as its latest Oscars telecast hosts the handsome young duo of James Franco (32) and Anne Hathaway (28), and b) whether or not this will help make the moribund program relevant again to younger audiences.

Here at FishbowlLA, we have our own take on this bold choice away from the usual stand-up comic, late night talk show host and Social Security nipping candidates. In no particular order:

- Given that the Oscar telecast usually feels like it lasts about 127 hours, and that watching it sometimes induces the feeling that you would rather gnaw off an arm than sit through till the end, Franco is imminently well qualified.

- Since many attending divas wear Prada, parking Hathaway on the red carpet beforehand for a couple of quick Q&A’s would seem like a perfect, synergistic way to get younger eyeballs to tune in. Especially if Meryl Streep happens to walk by.

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Mickey O’Connor Named TVGuide.com’s New Managing Editor

Mickey O’Connor has been named TVGuide.com’s new managing editor, and will be in charge of overseeing the site’s editorial coverage, as well as its staffs on both coasts.

O’Connor has been with TVGuide.com since 2008, when he began as senior editor.  At the website, he has been in charge of the recurring “Mega Buzz” feature and a weekly roundup of top TV moments.

Before his stint at TV Guide, O’Connor spent six years as the the editor of “PopWatch” on Entertainment Weekly‘s EW.com. He has also covered architecture for Architecture and The New York Times.

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