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Archives: November 2011

Socially Troubling | Worth a Try | RIP Maybach

  • SocialTimes: Teens are using social media to organize criminal conduct. This is a good thing for them because before Twitter they used pagers, and the codes could get pretty confusing. “911411420!” could mean “Bro, hurry up and call me because I know where to get some pot,” or “Bro, the cops know where we keep our pot!”
  • UnBeige: Banksy tries, but he can’t get people to say that his art is terrible.
  • PRNewser: Daimler has announced that it is discontinuing its Maybach luxury car line. However, rappers who have never even seen one will continue to rhyme about riding around in them.

Rolling Stone, Us Weekly Coming to iPad

Jann Wenner is finally breaking down and joining the rest of the free world publishing companies by launching iPad apps. According to mocoNews, Rolling Stone and Us Weekly will be coming to Apple’s tablet in early 2012.

Up first though is “The Beatles: The Ultimate Album-by-Album Guide,” an app that will accompany the Rolling Stone book by the same name. The app will be available for $9.99 and feature interviews with musicians, over 60 pictures and — this is completely unconfirmed — a lengthy report on the socio-economical ramifications of naming your child Ringo.

The foray into the tablet world is some rather shocking news, considering that just a few months ago Wenner said magazines launching on the iPad was “crazy.” Perhaps when he heard that the iPad is boosting magazine sales he realized that being a little insane can be quite lucrative.

Mogulite Relaunching as ‘The Jane Dough’

When FishbowlNY first heard about Mogulite — an addition to the Dan Abrams empire — we wondered if more ink dedicated to rich people and CEOs was necessary, since people tend to talk about them quite a bit already.

Turns out it wasn’t, because the site is getting tossed to the side and replaced with something called “The Jane Dough.” The site carries the tagline “The Business News We Knead,” and will “explore the world of business through the female prism.”

Amy Tennery and Hilary Reinsberg, the same editors who ran Mogulite, will continue to steer the ship at Jane Dough. Here’s hoping they direct it away from anymore puns.

November Sweeps Indicate WNYW/Channel 5 Owns 10 p.m.

It was a powerful November sweeps period for WNYW/Channel 5. The Fox outlet, which battles Tribune-owned WPIX at 10 p.m., was the clear victor for the month, and year-to-year.

Delving into the numbers, obtained by WNYW, Ernie Anastos and Dari Alexander outdistanced Jodi Applegate‘s late newscast on Channel 11.

For November, Channel 5 had a 74-percent win in the Households (3.3 for WNYW, 1.9 for WPIX), a 78-percent advantage among total viewers (1.6, 0.9), a 73-percent lead in total Adults 18+ (1.9, 1.1), and a 78-percent bulge among Adults 25 to 54 (1.6, 0.9).

Comparing this sweeps period to November 2010, Channel 5 once again flexed its muscle.

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Creative Direction of Tablets Gives Publishers Pause

When designing a magazine app for a tablet, is it best for it to be simple or complicated? The answer to that question is giving companies plenty to think about. Adweek reports that while some publishing houses claimed readers want their apps pared down, others felt that would be a step in the wrong direction.

Authorities at Time and Hearst explained that the KISS principle is the best approach. Steve Sachs, Time’s Executive Vice President of Consumer Marketing and Sales, said, “Interactive elements are valuable to [readers], but they’re a secondary benefit.” Chris Wilkes, the Vice President of Hearst’s App Lab agreed, and added that if an app has too many extras they could end up annoying readers.

Scott Dadich, the Executive Director of Digital Magazine Development at Condé Nast, didn’t see it that way at all. “It’s more effort, it’s more expense, but it does bear out in engagement,” said Dadich. “Something like a GQ, seeing models on a fashion shoot, or seeing the clothes move — there’s definitely value in that.” In line with Dadich’s thinking, the highest rated apps are often those that are also thoroughly enhanced.

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MSG Network Wins Several Sports Marketing Awards

The Madison Square Garden took home 14 of the prestigious 2011 PromaxBDA Sports Media Marketing Awards, more than any other company in the country.

The national competition recognizes outstanding marketing, promotion and design work from cable and broadcast companies, sports leagues, teams and governing bodies.

MSG Networks was the only regional network to take home the prestigious Titanium Award for Best Use of Original Music or Sound Design for its “MSG Plus Summer Image” campaign.

In addition, MSG Networks was honored with seven awards in the Regional and Local Division, including the popular “Knicks Carmelo Coming Home” campaign, which won two Gold Awards for Best Spot and Best Use of Music, and the “Knicks From Then Until Now” campaign, featuring the voice of actor John Turturro, which also won a Gold Award for Best Overall Integrated Marketing Campaign. MSG Networks also won an award for its print campaign for WFAN’s Boomer & Carton show, which is simulcast on MSG Network weekdays from 6:00 a.m. to 10:00 a.m.

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Former WNYW Reporter Anne Craig Gets New Haven Promotion

Anne Craig can go from silly to serious on a drop of a dime. Those attributes will serve her well with a promotion to morning anchor at WTNH in New Haven. Craig, as we reported in September, joined the ABC affiliate as a weekend anchor and weekday reporter.

“It’s always been a dream of mine to be a morning show anchor,” Craig admits to FishbowlNY.

Craig is a co-anchor of Good Morning Connecticut, which runs from 5 a.m. to 7 a.m., and on WCTX, the MyTV affiliate, from 7 a.m. to 8 a.m.  

Good news for Craig’s numerous fans from her eight years at WNYW/Channel 5. The entire three hours are streamed live on wtnh.com.  

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Casey Anthony Trial the Most Searched News Story of 2011

Casey Anthony Trial” was the most searched news story of the year, according to a study released by Bing. Following behind Casey Anthony was Osama bin Laden Death, Hurricane Irene, Japan Earthquake/Tsunami and Amy Winehouse Death, respectively. Bing, a search engine used by those who have gone temporarily insane and thus forgot about Google, added up all of the website’s searches for the results.

Some other interesting finds: The Kardashian sisters all made the top five for most searched “reality star,” the “Today” show was the most searched morning program and Justin Bieber was the most searched person of the year.

The Biebs was also the most searched musician, meaning “Bieber for President in 2029″ is going to happen. And no, it won’t matter that he’s not a citizen, the man is unstoppable.

Robert Wright Joins The Atlantic’s Website as Senior Editor

Robert Wright, a contributor to The Atlantic for more than 20 years and an award-winning author, has been named Senior Editor of TheAtlantic.com. Wright will write for the website’s Voices section, and cover a variety of subjects, including philosophy, politics, foreign policy and religion.

Wright’s most recent book, The Evolution of God, was a Pulitzer Prize finalist and a New York Times bestseller. In addition to contributing to the Atlantic, Wright has written for publications such as The New YorkerThe New York Times MagazineForeign PolicyThe New Republic, and Time.

“Bob is a terrific addition to The Atlantic,” said Bob Cohn, Editorial Director of Atlantic Digital. “He’s a brilliant thinker and first-rate journalist whose analysis will help readers better understand the world swirling around them. He’ll be an important contributor to our coverage of the 2012 election and many other topics.”

FishbowlNY Newsstand: Your Morning at a Glance

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