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Archives: February 2013

Another Variety Hire: Advertising Age’s Brian Steinberg

Is Nikki Finke still sure about those alleged March Variety layoffs? A day after the trade officially unveiled its triumvirate of editors-in-chief comes the news that Brian Steinberg has been enlisted as a senior TV editor.

The announcement is posted on the beta version of the publication’s new website. Too early to tell how close the page is to the upcoming finished product, but we’re not too fond of the headline font for this article.:

Steinberg has covered the media and advertising industries since 1998, most recently serving as television editor at Advertising Age… He’s managed Ad Age’s popular annual chart of TV spot prices for the past five years and is an expert on Super Bowl commercials.

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Meredith Makes Change to AllRecipes.com Leadership

Meredith has named Stan Pavlovsky senior vice president of Meredith National Media Group and president of Allrecipes.com. Pavlovsky is succeeding Lisa Sharples, who is leaving to pursue personal interests.

Sharples had been with Allrecipes.com for the past six years.

“Stan has the ultimate combination of marketing savvy, digital prowess and e-commerce experience to lead Allrecipes.com to the next level,” Liz Schimel, Meredith’s executive vice president and chief digital officer, said in a statement. “We’re thrilled to have him join our team. Additionally, we would like to thank Lisa Sharples for the incredible work she has done building Allrecipes.com into the powerhouse brand it is today. We wish her the very best in her next endeavor.”

Al Roker: My First Big Break

Al Roker, weather guy for NBC’s “Today” Show, can sum up the secret to his success in a sentence, “Don’t be a jerk!” Roker has his own show “Wake Up with Al” on The Weather Channel, owns his own production company “Al Roker Entertainment,” has co-authored three mystery novels, written a couple of cookbooks, and a has penned a couple of New York Times Bestsellers.

So how did America’s favorite weather guy go from being a flannel shirt and overall wearing student at SUNY Oswego to media kingpin? Al said his first big break came from being in the right place at the right time when someone said the wrong thing at the wrong time.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Change in OC Register’s Political Advertising Policy Raises Eyebrows

We’re not trying to take Aaron Kushner‘s side here. But we do applaud the fact that this particular media company owner replied to a hot-potato-topic query from Voice of OC reporter Adam Elmahrek:

Kushner, who responded by email within hours, acknowledged that the Register recently adjusted its policy regarding political advertising. He said, however, that the policy was changed because “we don’t like negative political advertisements,” not out of support for Anaheim’s council majority.

“It was brought to our attention that the Register has had an inconsistent process for reviewing political advertising, which we are working to address and make more systematic,” Kushner wrote. “This is not a comment or endorsement of any particular politician or political cause but a systematic review of our process as we strive to better serve Orange County in everything that we do.”

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WBLS and Hot 97 Finalists for NAB Crystal Award

The National Association of Broadcasters has been handing out trophies since 1987 for radio stations with outstanding commitment to community service. Among the 50 nationalwide finalists are WBLS and WQHT/Hot 97.

Skip Dillard, WBLS operations manager says just being a finalist is a very pleasant surprise.

“This is a hard one to get nominated for, much less win so we’re excited about the possibility of taking one home!” Dillard tells FishbowlNY. ”There’s still something to be said with being nominated by your industry peers!  This would be our first Crystal Award, so it’s one we really have our fingers crossed on!”

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Writing Advice from Producer of The Tudors, History Channel’s Vikings

Just in time for the upcoming premier of Vikings on the History Channel, Michael Hirst, the show’s writer and producer, talks about his writing process in the latest installment of Mediabistro’s So What Do You Do? series.

“The key for me with historical characters is they’re interesting because they’re human beings,” he said. ”A little bit of Hemingway goes a long way here, but journalists and writers should honestly look at their material and have a real interest, a real passion in what they want to write, and they should also have a lot of knowledge, as well.”

“You don’t write police procedural stuff unless you really know that beat, but it’s ultimately not the procedure that makes the show work — it’s the people. The more real they are, the better.”

Read more in:
So What Do You Do, Michael Hirst, Creator of The Tudors and Vikings?

David Zinczenko Joins AMI

David Zinczenko is joining AMI as a consulting editorial director. The New York Post reports that the connection was formed via Zinczenko’s new company, Galvanize Media.

At AMI, Zinczenko will advise titles such as Fit Pregnancy, Natural Health and Shape, while also helping David Pecker, CEO of AMI, enter into the book publishing market.

Zinczenko left Rodale in November under less than ideal circumstances. Maria Rodale said that “It was time for him to move on” and rather pointedly noted that “It’s not Dave’s Health. It’s Men’s Health.”

FishbowlNY Newsstand: Your Morning at a Glance

THR’s New Executive Managing Editor Also a Win for Park La Brea

We can relate. In an email to staff, Hollywood Reporter editorial director Janice Min explained that one of the reasons she was able to convince New Orleans native Sudie Redmond to relocate from New York to LA for the position of executive managing editor was Park La Brea.

The “largest apartment complex west of the Mississipi,” located a block north of the Reporter‘s Wilshire Blvd. offices, was home sweet home to this reporter for ten years. With The Grove on the other side, friendly guards at the gate and a spectacular pool next to the 6th Street and Curson entrance, it’s no wonder Redmond – formerly managing editor of Glamour magazine – saw visions of warm, idyllic winters.

It’s another impressive east coast hire for Min, who writes that Redmond has for several months been helping the Reporter “in all matters of our operation.” Prior to Glamour, Redmond was deputy and managing editor for Harpo’s O magazine as well as managing editor of George magazine.

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Al Roker: My First Big Break

Al Roker, weather guy for NBC’s “Today” Show, can sum up the secret to his success in a sentence, “Don’t be a jerk!” Roker has his own show “Wake Up with Al” on The Weather Channel, owns his own production company “Al Roker Entertainment,” has co-authored three mystery novels, written a couple of cookbooks, and a has penned a couple of New York Times Bestsellers.

So how did America’s favorite weather guy go from being a flannel shirt and overall wearing college student to media kingpin? Al said his first big break came from being in the right place at the right time when someone said the wrong thing at the wrong time.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

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