Nikki Finke is many things – a journalist, a showman, an entertainer, but her math skills seem to be…well not on par with her other legendary abilities.
Nikki sent us this post:
Last month, I told you that Deadline|Hollywood, after just four years in existence, has a larger readership than Variety and The Hollywood Reporter print and online combined. Now I can tell you that, according to comScore, DH from January 1st-31st doubled its own November U.S. traffic, and also increased its lead over Hollywood trades and other media websites. In fact, Quantcast numbers show Deadline|Hollywood global uniques of 4,282,752 bested Gawker’s 4,164,897 for the same month. And we’re doing it by staying lean and mean with original business news content that’s advertiser supported and doesn’t bottomfeed about celebrities just to inflate web traffic.
According to comScore (the web’s leading U.S. analytics and traffic source), Deadline|Hollywood in January recorded 2,299,000 uniques, 5,100,000 visits, and 8,000,000 page views. That was nearly 3 times more uniques and page views than The Hollywood Reporter; 4 times more than Variety; 5.5 times more uniques and 8 times more page views than The Wrap; 21.2 times more uniques than Paid Content and 30.6 times more page views; 3 times more uniques and page views than MediaBistro; and 4 times more than Vanity Fair.
We looked at Quantcast and here are the numbers we gathered from the same months Jan-Feb of 2010:
We couldn’t find real numbers on Vanity Fair or Paid Content on Quantcast
The point is, yes, Nikki Finke’s Deadline is doing amazing for its tiny little staff. But her comparisons as to how the rest of the Internet is doing are a little off. And yes, for those of you who care about this thing, hyped or not she’s totally kicking The Wrap’s ass.
Previously on FBLA: