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Demetria Lucas Explains How Her Blog, ‘A Belle in Brooklyn,’ Was Born

Demetria-Lucas-ArticleDemetria Lucas‘ road to reality TV stardom is an unusual one. She started as a writer and a journalist, working for the likes of Honeymag.com, Harlequin and BET Books, before her uber-successful blog, A Belle in Brooklyn, exploded onto the scene. Dubbed the “black Carrie Bradshaw” by the Washington Post, Lucas’ career took off.

She has since worked as the relationships editor and dating columnist at Essence, written two books and now stars on Bravo’s Blood Sweat and Heels. In the latest interview for Mediabistro’s So What Do You Do series, Lucas reveals how her writing career prepared her for the TV spotlight and how she came to start her blog:

Sex and the City was still on the air, and black women who watched it took issue like, ‘This is New York City. There are amazing people of all colors here, including fabulous black women with great careers. Why isn’t there one on the show?’ I was looking for a site, a book, something that filled that gap. I complained to one of my writer friends about it and he said, ‘Well, you’re a writer. Why don’t you write it?’ That’s how A Belle in Brooklyn was born. I started doing it on MySpace and it quickly became popular. Then I went to a networking event and pitched the idea of writing about dating and relationships as a single black woman in Brooklyn to the editor of Honeymag.com. She loved it. The first piece I did for her site got around 4,000 visitors and she called me like, ‘Oh my God. We’ve struck gold.’

For more from Lucas, including how she uses social media to interact with her fans, read: So What Do You Do, Demetria Lucas, Writer and Reality Show Star?

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