Details Doing Alright With Advertisers

Details, the metrosexual magazine that could, is apparently kicking ass on the ad front. The magazine is adding an 11th issue to their 2007 schedule — a special “holiday” edition that will appear between the November and December issues. Jeff Bercovici at Portfolio has the scoop:

But while the pessimists may win most of the bets in the magazine industry these days, they’ll have to wait a bit longer to collect on this one. It turns out that Details is doing well enough on the advertising front that it’s adding an 11th issue to catch the overflow. The “holiday” edition will appear between the November and December issues, but resemble a regular monthly installment in all other ways, says editor in chief Dan Peres.

Also noted: Details exec editor Bill van Parys is being replaced by former Maximer Greg Williams and that Peres and wife Sarah Wynter are expecting their first child in a few months.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.