It’s just another confirmation of the brave new multimedia world we live in. On the heels of the first of two weekend performances at Coachella by Tupac Shakur comes the news that Dick Clark will remain a key component of the social video game Retro World.
In an interview with Forbes contributor John Gaudiosi, Entertainment Games CEO Gene Mauro reminds that Clark is both host of the game and someone who can also be selected by players as their avatar. The executive expresses his sincere condolences at the top of the interview about the death of Clark and says working with Dick Clark Productions was a rewarding experience:
“My impression was that Mr. Clark had amazing media intuition and he understood that games, social in particular, are an important mass market trend. That man knew pop culture and media trends better than anyone…”
“Mr. Clark will continue to be the host of Retro World. We have images and plans for him that extend to the far reaches of our product ambitions.”
Retro World was launched last November. Although the hidden-object game is free, the ability to play as a celebrity avatar like Clark, Elvis Presley, Marilyn Monroe, Jim Belushi and others requires a customer purchase.
[Image courtesy Entertainment Games]