TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Digital Esquire Cover Full of Flashing Lights, None of Them Green

jessicasimpson-esquire-040708.jpgYou may have heard that Esquire‘s next issue will feature an “electronic” cover; something called EInk will allow the cover to flash on newsstands like a billboard, though only for ninety days. According to Esquire editor David Granger the cover is “a 21st-century technology with a 19th-century manufacturing process.” However the environmental implications may be entirely 19th century.

FastCompany.com says that between the manufacturing of the cover (in China and Mexico) and the shipping (the finished product needs to travel in a refrigerated truck) the carbon footprint of this digital publishing adventure is fairly large. Not only that it can’t be recycled. All of which may not be totally surprising considering Green hasn’t been selling so well of late. All that glitters (in press coverage, anyway) sells better, at least for the moment.

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!