It’s going to cost the house of Mickey Mouse $4 billion to acquire Marvel Entertainment, but they get Spider Man, Captain America, the X-Men, the Incredible Hulk, and hundreds of other heroes as part of the deal. It’s like a fantasy football team on acid. From the Los Angeles Times:
Analyst David Joyce of Miller Tabak & Co. said the acquisition will help Disney appeal to young men who have flocked to theaters to see Marvel’s superhero fare in recent years. That contrasts with Disney’s recent successes among young women with such fare as “Hannah Montana” and the Jonas Brothers.
“It helps Disney add exposure to a young male demographic it had sort of lost some balance with,” Joyce said, noting the $4 billion offer was at “full price.”