TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Elle, Men’s Health, Hearst Launch Video Sites

Brightcove chief and resident genius Jeremy Allaire today gave those at a Magazine Publisher’s Association lunch a little news: Hachette Filipacchi, Hearst and Rodale are all launching video channels with Brightcove. The company, which handles Web video in various ways, is the anti-YouTube, Allaire said — well, not exactly those words, but he said that they come at it from a company-friendly perspective, letting companies control how their videos are used and seen, while YouTube puts the users in complete control. Translation: We’re not going to be sued by Viacom.

Allaire said Hachette was launching its video initiative with Elle, Rodale with Men’s Health and that Hearst was in a partnership he didn’t much describe.

For you ad geeks, he said video on the Web gets three levels of ad rates: $30-60 CPM (cost per thousand views) for the high-end, $25-30 for mid-range, and $15-20 for the startups or lesser knowns.

EARLIER:

  • Viacom Sues YouTube For A Billion
  • Mediabistro Course

    Personal Essay Writing

    Personal Essay WritingStarting October 28, work with a published journalist to draft, edit, and sell your first-person essays! Jessica Olien will help you to workshop your writing so that it's ready to pitch to editors. You'll learn how to tell your personal story, self-edit you work to assess voice, style, and tone, and sell your essays for publication. Register now!