FishbowlDC TVNewser TVSpy LostRemote AgencySpy PRNewser GalleyCat SocialTimes

Elle, Men’s Health, Hearst Launch Video Sites

Brightcove chief and resident genius Jeremy Allaire today gave those at a Magazine Publisher’s Association lunch a little news: Hachette Filipacchi, Hearst and Rodale are all launching video channels with Brightcove. The company, which handles Web video in various ways, is the anti-YouTube, Allaire said — well, not exactly those words, but he said that they come at it from a company-friendly perspective, letting companies control how their videos are used and seen, while YouTube puts the users in complete control. Translation: We’re not going to be sued by Viacom.

Allaire said Hachette was launching its video initiative with Elle, Rodale with Men’s Health and that Hearst was in a partnership he didn’t much describe.

For you ad geeks, he said video on the Web gets three levels of ad rates: $30-60 CPM (cost per thousand views) for the high-end, $25-30 for mid-range, and $15-20 for the startups or lesser knowns.

EARLIER:

  • Viacom Sues YouTube For A Billion
  • Mediabistro Course

    Freelancing 101

    Freelancing 101Learn how to manage a top-notch freelancing career! Starting December 1, you'll hear from our expert speakers on the best practices for launching a freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. Register now!