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Sportswriter Catches Up to Major Elle Embarrassment

Collector’s item!

Per Yahoo Canada sportswriter Stephanie Myles, owner of the delightfully titled column “Eh Game,” Elle Québec served it straight into the net with a portion of their August issue. In the print magazine, a pair of photos of Maria Sharapova were used to illustrate the one page of cover notes about Quebec-born tennis player Eugenie Bouchard.

ElleQuebecAugust2014cover

The good news for Elle PQ is that they displayed Bouchard properly on the cover and elsewhere in the August issue. From Myles’ report:

All kidding aside, it sort of ruins what was a pretty nifty piece of PR for Bouchard on her home turf. But she does look stunning in the pics that are actually of her.

We’ve reached out to the new editor-in-chief of Elle Québec for comment (this was the first issue on her watch, as it happens). We’ll update if she responds.

Ouch. Myles also very astutely finds some faults with Elle Québec‘s July 24 online apology. Read the rest of her column and see the wrong-photo goods here.

[Cover image via: ellequebec.com]

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