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EW‘s Kristen Baldwin on the Ryan Gosling Factor

How exactly did Ryan Gosling become the man this year? Sure, fans of The Notebook always loved him, but who else was really checking for him back in, oh, 2007?

According to Entertainment Weekly executive editor Kristen Baldwin, Gosling’s ascent is no accident. She says quality work + star presence = crazy buzz.

“He’s a star because he’s given three amazing performances this year,” said Baldwin in our Media Beat interview. He’s incredibly, ridiculously handsome — like, it’s almost offensive how handsome he is — and then he’s just kind of a character. He stopped a fight on the street, you know?”

Squashing a beatdown can indeed increase your Twitter mentions, but Baldwin says aspiring A-listers don’t have to resort to such tactics to land in the pages of EW. “We don’t really get into their personal lives… we wanna talk about their work.”

Part 1: Entertainment Weekly‘s Kristen Baldwin Talks ‘Entertainers of the Year’
Part 2: Kristen Baldwin on Bringing EW to Tablets: ‘We really wanted to wait until we got it right’

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.