There are trailers for albums, trailers for movies and trailers for trailers. Well, thanks to Esquire, you can now add trailers for magazines to that list. According to Adweek, Esquire is promoting its August issue with a trailer that will feature a taste of what’s to come.
David Granger, Esquire’s editor-in-chief, told Adweek, “We had so much extra video for August, so we wanted to put it to good use.” Unfortunately, this is not good use. There are too many trailers in our lives already. Adding another one won’t do anyone any good.
We love Esquire, but this is madness and it must be stopped before it becomes a trend in the industry. Granger said he’d phase them out if readers opposed, so please — please — write him and say you don’t like the idea.
We’d show you our email to him, but we’re still editing the trailer. SPOILER ALERT: The subject contains a frowning emoticon.