FishbowlDC TVNewser TVSpy LostRemote AgencySpy PRNewser GalleyCat SocialTimes

Esquire Uses Trailer for August Issue Because The World Needs More Trailers

There are trailers for albums, trailers for movies and trailers for trailers. Well, thanks to Esquire, you can now add trailers for magazines to that list. According to Adweek, Esquire is promoting its August issue with a trailer that will feature a taste of what’s to come.

David Granger, Esquire’s editor-in-chief, told Adweek, “We had so much extra video for August, so we wanted to put it to good use.” Unfortunately, this is not good use. There are too many trailers in our lives already. Adding another one won’t do anyone any good.

We love Esquire, but this is madness and it must be stopped before it becomes a trend in the industry. Granger said he’d phase them out if readers opposed, so please — please — write him and say you don’t like the idea.

We’d show you our email to him, but we’re still editing the trailer. SPOILER ALERT: The subject contains a frowning emoticon.

Mediabistro Course

Middle Grade Novel Writing

Middle Grade Novel WritingStarting January 15, work with a literary agent to write your middle-grade novel! In this course, you'll learn how to develop strong characters, write compelling dialogue, master the art of revision, and market your work to publishing houses and agents. Register now!