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Website Connects Darwin Bestseller to Intelligently Designed Media Campaign

The Discovery Institute, a Seattle-based organization that bills itself as “the intellectual home of the modern intelligent design movement,” is celebrating this morning. All because the book Darwin’s Doubt is set to debut at #7 on this Sunday’s New York Times non-fiction bestsellers list.

After applauding the NYT for a “remarkably accurate” plot synopsis of Stephen Meyer‘s new book, David Klinghoffer, a senior fellow with the Center for Science and Culture (CSC), explains that there are no missing media links. Good old-fashioned promo-ing was an important part, he writes, of the bestseller momentum:

Dr. Meyer has been on The Michael Medved Show several times, on the The Dennis Prager Show, The Dennis Miller Show and many other national and local talk-radio programs. Not trivial either is the decision by Barnes & Noble to feature the book with in-store displays in 300 of its bookstores across the country, likely due in part to the strong sales record of Meyer’s first book, Signature in the Cell.

Klinghoffer believes the publication of Meyer’s latest tome marks the moment when the evolutionary theory of intelligent design has “solidly joined the mainstream.” Sitting right behind Darwin’s Doubt on Sunday’s NYT non-fiction list is Bill O’Reilly‘s Killing Kennedy.

[Book cover courtesy HarperOne]

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